If you’re an accountant or running an accounting firm, there’s a good chance you’ve been wondering how to get your website ranked higher on search engine results pages (SERPs). And if that’s the case, then you’re in luck – because this guide is for you. In it, we’ll talk about SEO for accountants and SEO mistakes you shouldn’t commit.
Let’s dive in:
Do Accountants Need SEO?
If you’re an accountant, you may think you don’t need SEO. After all, SEO (Search Engine Optimization) is typically associated with businesses trying to attract new customers online. And since most of your clients are probably referrals or word-of-mouth, it might seem like SEO is something you can safely ignore.
But, you cannot. The following is why?
Potential clients search for “accounting” and “taxes.” If you want them to find you, your site needs to appear as high up as possible in search engine results. And that’s where SEO comes in.
Optimizing your site for relevant keywords ensures that your accounting firm appears near the top of search engine results.
In addition, you can use SEO to attract targeted traffic to your website.
For example, if you want to attract small businesses in your area, you can optimize your site for keywords related to “small business accounting.”
Investing in SEO makes it easier for potential clients to find your firm online, which can translate into more business for you.
Also, being found on Google for relevant keywords can add credibility to your accounting firm.
What Is SEO for Accountants?
Search engine optimization improves a website’s visibility in search engine results pages (SERPs).
In other words, it’s a way to ensure your site shows up when people look for keywords relevant to your accounting firm.
Several techniques can be used to improve SEO for accountants, which include but are not limited to optimizing title tags and meta descriptions, adding relevant keywords to page content, and building backlinks from high-quality websites in the financial niche.
Related: Why Is SEO Important to a Business?
Tips to Improve SEO for Accountants
The following are proven tips to improve the rankings of your accounting website for relevant search queries:
1. Do Intensive Keyword Research
Keywords and key phrases are terms your target audience uses to search online. If you optimize your accounting website for those keywords, it is likely to rank higher.
So, my friend, intensive keyword research is critical for the success of your SEO strategies.
By taking the time to understand how potential clients are searching for accounting services, you can ensure that your website is optimized for maximum visibility.
In addition, by constantly monitoring your keywords and tracking your results, you can ensure that your SEO efforts are always on track.
So if you’re serious about attracting new clients online, then intensive keyword research is essential.
Here are top tools for keyword research:
- Ahrefs Keyword Explorer
- Google Keyword Planner
Related: SEO Keyword Research: 9 of the Biggest Mistakes You MUST Avoid
2. Write Quality Content That Helps Readers
One of the essential parts of SEO is writing quality content. That’s because search engines use algorithms to determine which websites are most relevant to a given search query, and one of the factors they look at is the quality of the content on a website.
So there is no surprise that 60% of marketers create at least one piece of content daily.
If your accounting website has high-quality content relevant to what people are searching for, there is a good chance that your site will appear in the search results.
In other words, if you want people to find your website, you must ensure you’re writing quality content.
The following SEO content writing best practices will help you create quality content for your SEO campaign:
- Create content based on your audience, not your accounting firm
- Write short sentences and short paragraphs
- Use subheadings and bullet points
- Follow an editorial calendar
Here are key content types you should produce to improve SEO for accountants:
- Helpful blog posts
- Explainer videos
- Guides & eBooks
Related: Evergreen Content Types to Build Lasting Success (With Examples)
3. Optimize Your Website for Better User Experience
Good web design is essential for any accounting firm that wants to succeed online.
After all, if your accounting firm website is challenging to use, people are likely to click away and go to a competitor’s site instead.
There are multiple factors that go into creating a good user experience. But some of the most important ones include easy navigation, a clean and stylish design, relevant and up-to-date content, site speed, and clear and concise text.
By ensuring your website has all of these things, you can be sure that you’re providing the best possible experience for your users.
Related: Tips to Enhance User-Centric Speed Metrics for Your Website’s Performance
4. Fix Technical SEO
Technical SEO is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs).
It’s a complex and ever-changing field, but there are a few key things you need to do to make your SEO campaign successful:
- Crawling and indexing
- XML sitemaps
- Duplicate content
- Structured data
- Website speed
5. Improve On-page SEO
On-page SEO includes optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It’s a process that can be used on your website’s home page, category pages, product pages, blog posts, and any other type of web page.
Some of the most important On-page SEO factors include title tags, meta descriptions, header tags, and keyword density.
To improve your On-page SEO, you must ensure that all of these elements are optimized for your target keywords.
You should also focus on creating fresh and unique content that will help your pages rank higher in search engine results pages.
By following these tips, you can improve your accounting firm website’s On-page SEO and start driving more relevant traffic to your site.
Related: Top On-Page SEO Mistakes and How to Fix Them
6. Earn Google Reviews
92% of people are likely to purchase after reading positive reviews.
So you should try collecting as many positive Google reviews as possible.
Google reviews are essential for many reasons:
- Google reviews are one of the factors that the algorithm takes into account when ranking websites. They can help improve your search engine optimization (SEO). The more reviews you have, and the higher the ratings, the more likely you are to rank well.
- Google reviews can help your accounting firm build trust and credibility with potential clients. When people see that you have positive reviews, they are more likely to hire you for their accounting needs
- Google reviews can provide valuable feedback about your accounting firm
But how can you encourage your clients to leave reviews for your firm?
There are a few different ways to encourage your clients to write reviews.
One is to simply ask them at the end of a meeting or phone call. You can also include a review request in your email signature or on your invoices.
And of course, you can consistently offer a discount or other incentive for anyone who takes the time to write a review.
Encouraging your clients to write reviews may take some effort, but it’s worth it. Not only will it help you improve your business, but it will also show your clients that you care about what they feel about your firm.
7. Improve Local SEO
If you’re an accounting firm that wants to be found online locally, you need to make sure you’re focusing on local SEO for accountants.
Here are some things you can do to improve your local SEO:
- Make sure your NAP (name, address, and phone number) is consistent across all your online listings
- Optimize your website for local keywords
- Claim and optimize your Google My Business profile listing
- Get listed in local directories and review sites
- Build citations with consistent NAP information
- Encourage reviews from your customers.
By following these tips, you can improve your chances of being found by potential clients in local search results.
You can also think about running geofencing marketing and Google Maps marketing campaigns to attract local audiences.
Related: Top 20 Local SEO Tips to Boost Your Local Search Rankings
8. Earn Backlinks and PR
Backlinks are one of the most critical factors in SEO for accounts.
A backlink is when another website links to yours. This shows Google that your site is popular and relevant. The more backlinks you have, the higher your site will rank in search results.
PR, or public relations, is also an essential factor in SEO. Good PR means getting your website mentioned in articles, blog posts, and other media related to accounting. This helps in building backlinks and increasing brand awareness.
That said, you should make a plan to earn backlinks and PR. The following strategies can help:
- Write quality guest posts for accounting and financing blogs
- Blog writers link to good resources in their articles. So publishing quality posts on your blog can be an excellent strategy to earn backlinks
- Offer testimonials to other businesses whose services you hire. Chances are they will publish testimonials with a backlink to your website
- Spy on your competitors to know how they are earning backlinks
If yours is a new accounting firm, it can be challenging to earn backlinks. But persistent efforts yield excellent results.
Related: Lesser-known Link Building Strategies That You Can Use This Year
9. Leverage Social Media
Any business that wants to succeed in digital marketing needs a strong SEO strategy, and social media can play a vital role in that strategy.
When used correctly, social media can indirectly help improve your website’s ranking on Google search results.
Here are ways how social media supports SEO for accountants:
- Social media can boost your content performance, meaning more people will visit your accounting firm’s website. As a result, it indirectly signals that your content is helpful and valuable
- Social media not only amplifies the reach of your content but also provides you with opportunities to get backlinks
- Social profiles can rank on search engines, improving visibility for your accounting firm
- Social media marketing will increase website traffic, offering you ample opportunities to turn visitors into clients
Businesses are already using social media successfully. 77% of marketers say their social media marketing is somewhat to very effective.
Read: Ways to Boost Success of Branding Campaigns on Social Media
10. Include Videos in Your SEO Strategy
Not long ago, SEO was all about cramming as many keywords onto a page as possible. But Google’s algorithms have come a long way since then, and now the focus is on creating relevant and engaging content.
Videos are a great way to achieve both of these things.
People are more likely to consume a video than read a block of text, and they’re also more likely to share videos that they enjoy.
So including videos in your SEO strategy can help attract more visitors to your site and improve your search engine ranking. In fact, 86% of companies are already using videos.
Moreover, videos can also help build brand awareness and establish trust with potential customers.
So if you’re not already using video content as part of your SEO for accountants strategy, now is the time to start.
Related: The Complete Guide to Ranking YouTubeVideos on Top
SEO for Accountants (Mistakes You Must Avoid)
SEO for accounting firms can be tricky. Here are common mistakes you should avoid when optimizing your websites for search engines:
1. Not Using Keywords Strategically
Keywords are essential to SEO, but you must use them wisely. Stuffing your content with too many keywords will irritate your readers and get you penalized by Google.
Instead, use keywords thoughtfully and sparingly, focusing on quality over quantity.
2. Overlooking Title Tags and Meta Descriptions
These days, people seldom click beyond the first page of search results, so it’s crucial that your website appears there. Make sure your title tags and meta descriptions are interesting and accurately reflect the content on your website.
3. Failing to Optimize Images
Whenever you upload a photo to your website, include keywords in the file name and fill out the alternate text field with a brief description. This will help search engines index your images and improve your site’s visibility.
Related: All You Need to Know About Image SEO
4. Ignoring Internal Links
In addition to backlinks from other websites, internal links are also crucial for SEO. By linking to other pages on your site, you’re helping search engines understand the structure of your website and improving its crawlability.
5. Not Tracking Your Progress
Finally, keeping track of your SEO efforts is essential to see what’s working and what isn’t.
Use Google Analytics or another similar tool to track traffic from organic searches, keyword rankings, and other relevant data points.
This will help you fine-tune your efforts and ensure you’re making the most of your time and resources.
So, do accountants need SEO? The answer is a resounding yes. It’s essential to appear prominently on search engine results pages when potential clients search for accounting services in your area.
Fortunately, the Ranking By SEO’s Marketing team knows how to help accountants improve their SEO and get more leads from the web. Contact us today to find out how we can help you grow your business with SEO for Accountants.