At Ranking By SEO, we follow a robust yet strategic approach to implement the SEO campaign. After you choose our SEO packages, here is how to go about executing the process:
1. Website Audit
Before starting the optimization process, we start by doing an in-depth analysis of the current performance of your website. We analyze the on-page elements, search engine rankings, and technical foundation of your website. This allows us to gather first-hand data regarding the core web vitals that guide the rest of our strategy development process.
Our website audit is a comprehensive process that covers content analysis, user experience, keyword rankings, backlinks, and page speed. We follow a detailed checklist to gather the data we need for an effective SEO plan.
2. Competitor Analysis
Competitor analysis is a great way to identify the gaps in your industry that you can target to boost your growth. Our website SEO packages analyze the SEO efforts of your competition to find ways you can get ahead of them in the search engine rankings. We evaluate the SEO efforts of the competition to uncover valuable insights.
We look at the keyword rankings, backlink profiles, content marketing strategies, and conversion tactics of their website to figure out a plan of action to outrank them. Our research teams find untapped areas in your market that you can target to gain a competitive edge over the competition.
3. Keyword Research & Analysis
Our SEO packages include in-depth keyword research and analysis services where we find profitable keywords for your niche based on market trends, user intent, and competitor research. We create a comprehensive list of keywords with low difficulty and easier ranking potential.
The keywords list that we create for you serves as the basis for the rest of the content marketing and SEO efforts. For keyword research, our SEO team uses premium keyword research tools and manual research methods to find words and phrases that you can target in your SEO campaign to get better rankings on search engines.
4. Technical SEO
Our team conducts a thorough website analysis to find and fix technical SEO mistakes in your website. We analyze the website structure, the website loading speed, and the sitemap submission to ensure that your website meets the desired performance standards. Once we have identified the issues with technical SEO, we fix them to create a great user experience for your customers.
Along with fixing the performance issues, we set up the Google Search Console and Google Analytics for your website to capture valuable insights. Also, we use structured data to give you more control over the way your webpages gat displayed on the search engines.
5. On-Page Optimization
At Ranking By SEO, we follow a strict on-page SEO checklist where we check each on-site element in terms of SEO and user experience. We use engaging UI design elements to create a great user experience. Along with that, we optimize the content, meta tags, images, and page titles for SEO by using your target keywords in the content.
We optimize the existing content with keywords, add new content, and add your target keywords across various content sections on your website. The goal of our on-page optimization efforts is to make it easier for both search engines and your target audience to find and understand the different pages on your website.
6. Conversion Rate Optimization (CRO)
Ranking By SEO has a team of conversion rate optimization specialists who work on your website to increase the percentage of users who you want to perform a certain action on your platform. This may be more sales, conversions, or email list subscribers. We use CRO strategies including lading page design with attractive CTAs to encourage users to perform your desired action.
Our SEO specialists analyze your website and form the best strategy that would work to optimize your conversions. Since every business is different, so is its CRO strategy to boost conversions. At Ranking By SEO, we look at your specific business situation to come up with industry-specific strategies that you can implement to take your conversions to the next level.
7. Backlinks Creation
Link building is a potent strategy to boost your brand’s credibility with search engines. More high-quality links to your website signal trust and positively impact your search engine rankings, leading to organic traffic and greater visibility and credibility.
Ranking By SEO has a dedicated team for white-hat link-building outreach. Our team reaches out to the giants in your industry to source high-quality links from them. We choose relevant and high-authority websites for link building in the form of guest posts, and link building, insertions, and more.
8. Communication & Support
At Ranking By SEO, we aspire to build long-term working relationships with our clients based on honesty, trust, and transparency. To that end, we provide 24/7 communication and support to our clients throughout the SEO implementation process. Our customer support team is always ready to help you with your queries, at any time of the day.
Our quality SEO services feature an omnichannel communication system that allows you to get in touch with our experts using all mainstream communication channels. You can get in touch with us through Email, Skype, Chat, or Phone. Our SEO experts believe in providing quick and swift support to our clients with their challenges and concerns.
9. Performance Monitoring & Reporting
Our SEO team monitors the performance and the progress of the campaign each step of the way. We provide detailed reporting services where we document all the SEO activities that we have performed for our clients. We also highlight the results generated with each of the activities that we do on the website.
We provide weekly and monthly reports to our clients highlighting activities we do as well as the results based on the KPIs that we generate for our clients. This level of in-depth reporting is a testament to the quality of our SEO services. Along with keeping clients updated, performance reports enable us to tweak the strategy as well based on the actionable insights gathered from the thorough monitoring.