With the increasing mobile shopping, a properly optimized and mobile-friendly website plays a vital role in brand selection. With over 60 percent of searches on Google conducted via mobile phones, it is imperative to have a responsive website design. This includes optimizing your website’s loading speed, making it much more interactive, optimizing its layout shifts, and checking its responsiveness on various devices. By optimizing your web page experience for the users, your brand will be able to gain a competitive edge over its competitors. This will not only provide your website visitors with a positive user experience across all devices but also help your brand achieve online success.