The COVID-19 pandemic did render most businesses useless. However, one industry did experience a huge boom – the search engine optimization market. According to a report by researchandmarkets.com, the SEO industry is all set to grow from $46.66 billion in 2020 to $50.45 billion in 2021. That’s a CAGR of 8.1%! Given the current situation,…
Website Architecture: Definition and Importance
What comes to your mind when you think of a huge building (think skyscraper if you like)? I’m talking beyond beauty and awe. How do you think such a greatly sized thing could be created? Or forget the skyscraper, think of your own house. Nobody just thought about building a house one day and started…
10 Tips to Enhance User-Centric Speed Metrics for Your Website’s Performance
Quick processing and fast loading speeds are the keys to grabbing a user’s attention and time on your website. You must’ve heard people talk about how fast a particular website is and how quickly it responds to their commands. However, it is actually an indefinite statement to make when you use the term ‘fast’. Why…
10 Simple Steps to Compose an SEO-Friendly URL Structure
What is the best SEO-friendly URL structure and what should you consider while choosing one? This blog post will answer these questions in 10 simple steps. Just as a website’s design can rule whether or not a user would stick to your website, website URLs also play a major role in fetching you more clicks….
App Store SEO in 2020: How to Analyze Reasons for Drop in Traffic and Ways to Improve ASO
With more than 2 million mobile applications in the major app stores, getting your application found is probably the greatest challenge that most mobile app developers face today. In fact, according to Statista, between the years 2016 and 2018, 6,140 mobile apps were released every day on Google Play Store. And out of these, while…
Everything You Need to Know Before Prepping for Baidu SEO in China for 2020
Search Engine Optimization or SEO is the need of the hour for anyone who wants to make it to the first page results of internet searches. Good SEO can massively boost your ranking on search engines and help increase the rate of growth of your business. Google is the most commonly used search-engine all around…
15 Daily Tasks in a Comprehensive SEO Routine for 2020
Does your content marketing strategy follow a comprehensive SEO routine? The Current State of Search Engine Optimization Today, probably the only person who knows nothing about SEO is a boy who lived with a pack of wolves all his life and has just been introduced to the Internet and technology. In the business world, SEO…
15 Out-Of-The-Box Ways to Improve Your SEO Skills in 2020
Most SEO executives I come across ask this one very important question, “How do I improve my SEO skills?” Now, as we know, the internet is filled with articles and guides on improving website rankings, but nobody really tells us how we can improve as wholesome SEO experts. It’s simple, really. For self-improving SEO professionals…
#10 Secrets of Successful Online Brand Promotion in 2020
The Internet changed the way businesses promote their products or services, creating a wide range of new marketing mechanisms in the last couple of decades. If you want to build lasting success, you have to take advantage of digital channels and allow your brand to flourish long-term. Source: wordstream What makes online marketing so important?…
# 10 Ways to Spot If Your SEO Company is a Scam
Search engine optimization (SEO) can build trust, increase credibility, and boost sales for your business. However, the SEO industry is crowded with SEO agencies and freelancers trying to scam honest businesses in order to make quick money. If you’re going to hire an SEO company, you should be careful because not all who promise big…
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