The initiation point is to assess in great detail what place your site is and point out its positives and negatives. This check is comparative, where we evaluate your rivals to find out what one should do to surpass them. A study of the technical aspect of its operation, existing positions in current search engine pages, and its usability should then be conducted. On these grounds, we can develop an approach that will help us tweak certain areas online presence enhancement if compared to others in the field.
Through our thorough analysis of your competition’s keyword rankings, backlink profiles, and marketing strategies, we provide a comprehensive competitive audit. Gaining that competitive edge calls for an understanding of your rivals. Delving into their SEO will provide insights into how your website can do transcendently than theirs. Your strategy offers room for opportunity in terms of the keywords they rank for. By scrutinizing backlinks, we can measure online authority.
Once the first research is carried out, we embark on a comprehensive investigation into the keywords, which you will need to focus on while running your SEO campaign. We single out high search volume and low-difficult keywords for your business, which have the highest potential of top positions in SERPs. We prepare a full content calendar with a mixture of long-tail and short-tail keywords so that you or your team can begin generating articles on them.
After the keyword research phase, we start creating valuable and informative content around the search terms that we gathered for you. We create engaging content that addresses the queries and concerns of your target audience. Once we have established the premise through the content, we promote your website as the solution to their problems. Our expert copywriters help formulate and improve your brand message which helps you connect with your audience in a much better way.
We optimize the content, metadata, and visual elements of your website such as images for SEO in this step. During the on-page optimization process, we use your target keywords in the content title, headings, image alt text, and metadata to ensure that your web pages are well-optimized. When search engines see your target keywords in all the right places, it makes them rank your website higher on the search engine result pages.
Our technical SEO experts conduct activities that form a solid technical foundation for your website. These activities may include code compression and optimization, website speed optimization, and website architecture optimization. We also submit a sitemap of your website to the Google Search Console to make your website easy to crawl, index, and rank for search engines.
Once we have optimized the on-page and technical elements of your website, we start working on optimizing the user experience so that your target audience may be able to use your website without any hassle. User experience optimization activities that we perform on your website include ensuring seamless navigation, visual appeal, and ease of performing your desired action.
Your website ranking is going to be as good as your backlinks profile. At Ranking By SEO, our team finds the ideal sources for you to reach out to for link building. We help you connect with the right platforms in your domain so that you can get links from them to your website. Our manual approach to building links makes our services stand out from the crowd.
