A dedicated SEO manager will conduct a thorough competitor analysis of your rival websites. They research your competitors’ websites to analyse their SEO strategies and adapt them to align with the latest best practices. The SEO professionals perform search analysis across multiple channels using the latest tools and technology and identify valuable keywords. The manager remains informed about the latest search engine algorithm updates. Thus, they analyse the SEO industry trends to identify opportunities that will help them outperform competitors on the SERPs.

An SEO manager knows that every business is unique and has varied priorities and needs. This is why they arrange a meeting with you to have a detailed discussion on the independent goals of your business. During the consultation session, an SEO manager also asks you a series of questions to clearly understand your business goals and requirements. They conduct independent research on your business and then plan an SEO campaign accordingly. They also keep a check that your SEO campaign stays on the right track and delivers consistent results.

When you hire an experienced SEO manager, they will analyze competitive keywords for your industry and prioritize those for optimization. Moreover, they will also put emphasis on on-page optimization. This includes optimizing website content including meta tags, ensuring proper keyword placement, implementing schema markup, etc. In order to enhance your website’s performance, they also perform technical audits for your website. This involves identifying issues that might hamper search engine crawling and indexing, like broken links, robots.txt, etc. and fixing them. Furthermore, the manager also monitors your website speed from time to time and checks device optimization.

SEO managers are responsible for planning and executing successful active SEO campaigns. This includes setting clear objectives, defining target keywords and optimizing website content. They will also help you with keeping track of the KPIs of the implemented SEO strategies. Not just that, the professionals also ensure to alter their SEO strategies as per the changing business requirements. They also oversee the allocation of resources and ensure that the team follows through with the SEO best practices to get more organic traffic. 

SEO managers provide the necessary assistance and guidance to your in-house team member on core SEO subject matters. They share some insightful tips and essential SEO skills with your team that can help them handle an active SEO campaign. Not just that, they also mentor your in-house team in maintaining a successful SEO campaign and addressing the challenges that your team members often encounter. A dedicated SEO manager also helps your team to learn about some advanced SEO tricks that can augment your online visibility while keeping websites out of penalty reach. 

An SEO manager is responsible for building high-quality backlinks through guest posting, partnerships, and outreach. They help you to maintain a strong link profile for the brand. As these managers keep themselves updated with the best link building practices, they are experts in planning extensive link building campaigns. They even monitor your website and restrict harmful or spammy backlinks. Their process includes identifying reputable and relevant websites with high DA, creating valuable content for them and then asking the site’s webmasters to link back to the content.

Communication is another very important aspect of partnering with any SEO manager for your business. It’s important to establish clear communication with your manager for better prospects. A responsible SEO manager will always communicate SEO strategies that they use for their client’s project. They will also keep you informed about the progress and results of your SEO campaigns on a regular basis. Moreover, they always remain available for their clients to address their concerns through Skype, chat, email or phone calls. Part of their communication surrounds keeping you in the loop regarding important SEO decisions and tweaks in the existing campaign.  

A dedicated SEO manager understands how important it is to keep track of your SEO campaign’s performance. They utilize tools like Google Analytics and Google Search Console to track your website performance. In fact, they also optimize your SEO campaign on a regular basis so that the rankings of your website soar up. Moreover, advances SEO professionals also generate regular reports on SEO KPIs (Key Performance Indicators) such as organic traffic, keyword rankings, and conversion rates. Based on these data insights, they make informed decisions regarding the SEO strategies implemented on your website for your business growth.

Collaboration is essential when it comes to hiring a dedicated SEO manager. This is because they have to work closely with web developers, content creators, and marketing teams to implement SEO recommendations. In fact, SEO managers engage in continuous testing and experimentation. They conduct A/B tests and experiment with different SEO techniques to improve conversion rates and user engagement. Not only do they educate and train team members on SEO best practices but also focus on improving your overall website performance. They ensure that your team stays motivated by fostering a collaborative and productive environment.