With the expansion of residential settlements across the country, the requirement for electricians continues to increase consistently. This might be good news for electrical businesses, but it also signifies that the competition will increase in the future as the market becomes more crowded.
In such situations, you’ll need to make your presence felt with effective search engine optimization. Then only can a brand or business generate the targeted level of sales. Do note that earning a spot in the yellow Pages has now lost its prominence; rather, everyone trusts a local business to get the job done.
Moreover, local electrical businesses are easy to access and are considered more credible by a large section of potential clients.
There are many other reasons why Local SEO can be beneficial for enhancing the visibility of electrical businesses. Know it all in our comprehensive guide that also includes some super-effective strategies to boost local SEO in 2023.
Why Do Electricians Need Local SEO?
Almost 97% of online searchers look for local businesses online, while 45% people choose to visit the company in-person after knowing about them online. These factors have fuelled the prominence of local SEO in the electrical repair and installation field. As far as the benefits of local SEO for electricians, here are the key ways in which the practice can improve your business performance:
In case a natural or international electrical company decides to launch an SEO campaign, they’ll need to wait at least 6 months to one year to witness their rankings on Google improve.
But you are at an advantage as an electrician since you’re having to compete with other businesses in and around your area. Moreover, several competitors might still be unaware of the benefits of leveraging local SEO for electricians.
Adopting a targeted approach can help you jump to page 1 of the local listings on Google merely in a month.
Though the advertising landscape is evolving at a fast pace, it is still among the biggest areas of investment for small businesses. Improving your ranking on Google helps you receive a continuous stream of traffic free of cost. And most of them would be keen to convert into customers.
Enhance Your Online Reputation
Investment in electrician SEO is likely to improve your online reputation. Once you create high-quality, helpful content optimized as per the best electrician SEO practices, you’ll be able to show expertise, establish credibility, and earn the trust of your customers.
Boost Overall User Experience
Optimizing the website for SEO can improve the ease of navigation. Customers will then be motivated to browse your site for longer and it will also increase their chances of contacting you.
Ranking Signals for Local SEO
When determining local search authority, Google considers some vital variables that tell a lot about the genuineness of local search results. The factors include authority, proximity, and relevance.
Search engines like Google will have to certify a website as a trustworthy resource to achieve a high rank in the case of local search. Backlinks, social mentions, reviews, and ratings- all aspects contribute to the authority rating of a website.
Google searches for factors that indicate the relevance of a website to a particular search result. The best practice in this regard is to add local keywords and the location on a website to show its relevance to the search result.
For instance, you can add phrases such as “Electrical contractor in Arizona” to the website to improve local SEO rankings.
This refers to the location of a business with respect to a searcher. Even when an internet user isn’t searching for local electricians, Google makes use of their geographical location and IP addresses to put forth the SERP rankings.
The name of the business, website, phone number, and address are the main elements customers can use to determine the proximity from any point. Make sure to update your business listings and come up with the same data and information.
Mobile devices comprise 63% of organic searches in the US, which clearly shows the prominence of mobile searches for local SEO with regard to any industry. Thus, you’ll need to optimize your web pages to make them mobile-friendly in all aspects. Some effective strategies in this regard include using mobile-friendly templates and platforms, applying plugins and themes, and redesigning elements such as pop-ups for a mobile device.
8 Tips for Boosting Local SEO for Electricians
1. Create a Profile on Google My Business
My Business is the main platform where local businesses including electricians can showcase information on their business so that it’s displayed on the search engine results pages.
A listing on Google My Business is actually a page that comes with the name, phone number, and address of a business. This lets Google display the information to a potential customer searching for reliable electrical services.
Do note that approximately 16% of businesses get more than 100 calls every month through GMB, as revealed by a Brightlocal study. Google applies the information from My Business profiles to display results for local searches as well as Google Maps.
Following are some tips you should consider while enhancing your Google My Business profile:
- Write an engaging description of your business that also puts forth accurate information.
- Check for the accuracy of the contact details including the address, phone number, and name.
- Include images that would highlight your experience in the field, like that of before and afters, trucks, your workstation etc.
- Select the appropriate business categories and subcategories.
- Track, reply to, and generate reviews on Google
- Make use of Google Posts to improve conversion rates and project your brand identity.
2. Create Engaging Local Content
A business website informs internet users about what the business does, the assistance it provides, and how to get in touch with the team. Side by side, publishing content that comes to the use of your audience is among the most effective tricks to enhance engagement, establish brand visibility, and boost sales.
Studies have revealed that nearly 47% of buyers go through 3-5 content pieces prior to their interaction with sales personnel. Crafting targeted content can help attract organic visitors as localized keywords are included in the web page name, body content, and meta description.
For instance, in case you’re operating in Arizona, you can target keywords such as “Arizona electrician” or “electrician in Arizona”. You can even use these phrases on the electrical service pages to target potential customers.
Apart from publishing relatable content on your website, you’ll need to optimize the entire site regularly. Here are some effective strategies in this regard:
- Optimize local pages
- Include more details on the contact page
- Add content relevant to local users
- Submit GPs on local publishers
- Expand your social media audience
- Add a detailed contact us page
- Avoid common local SEO mistakes
3. Optimize As Per Google Maps
When creating a business listing on Google My Business, make sure to optimize the details of your location so that it appears on Google Maps or Knowledge Graphs. You should also ensure the details are accurate and consistent across other channels such as the website and social media.
4. Build Citations & Links
A backlink refers to a link from another website that points to yours and certifies that the webpage is trustworthy and legit. Thus, the backlink profile of a website plays a critical role in determining its ranking. Do note that the backlink profile comprises the quality and number of links that point to the site from other sites.
The aim here is to provide high-quality links industry-related links. Adding the business information to online directories is a way you can promote the business. Other methods include reaching out to news editors and bloggers, and creating content that attracts links naturally.
Such content includes quality guest posts that are optimized as per the latest search trends in the field. Plus, you can make use of the PR outreach among authoritative and relevant publishers in the industry.
Yet another useful method in this regard is to audit your competitors’ work to find more opportunities for link-building or to replicate this for your business.
5. Fetch More Reviews
The reviews determine whether others would be able to find you online. More reviews would mean higher rankings and greater visibility. That said, reviews are important to electrical businesses for many other reasons.
But the application of reviews doesn’t end there- they’re one of the first few things consumers go through when searching for an electrical contractor. Studies have shown that 92% of B2B buyers prefer making a purchase only after reading a reliable review.
Thus, the business that has the most positive reviews may be chosen by the majority of buyers. Positive reviews are key to making an electrical business stand out amid competitors and helping Google recognize it as legitimate.
You can fetch more reviews from local customers using the following tactics:
- Facilitate the ease of adding reviews for your work by including direct links on the website.
- Respond to positive as well as negative feedback.
- Ask a customer to leave reviews in person.
- Send review requests through text messages or email.
6. Carry Out Detailed Research on Keywords
Researching the right SEO keywords is among the most vital parts of a local SEO strategy. Many agencies put in most of their effort in this area. And this phase decides the tone of the electrician SEO process.
More detailed research would help you perform better in your campaigns. Now, you might face higher competition for the more relevant keywords, which means the local SEO keywords have to be more specialized. This may be difficult to achieve without any tools.
The following are some effective tools to assist you in keyword research:
The sections on keyword research under SEMrush and Ahrefs
In case you’re starting out with keyword research, the Google Keyword Planner will provide you with great results. AnswerThePublic is among the most specialized tools for keyword research available on the market.
7. Use the Right Tools for Analytics
Be it a national or local SEO campaign, analytics count a lot. These are critical to helping you analyse the campaign effectively. In comparison to traditional methods of marketing, local SEO for electricians has several advantages. But you’ll need an appropriate tool to get the best results out of the analytics software. Here are the best apps to choose from in this regard:
Moz Pro is an all-inclusive platform with several tools for calculating SEO metrics.
Google Analytics is the leading software in this regard as it comprises powerful resources and is also available for free.
Ahrefs Site Audit helps analyze the webpage and puts forth a simple score in this regard.
There are other innumerable tools for increasing the discoverability rate of an electrical business, both offline and online. With such tools, you can manage all SEO process and optimizing requirements effectively. After all, it can be difficult for a few of your team members who have lots of other metrics to gauge. Know more about the top SEO tools right now from our detailed blog on the topic.
8. Incorporate Voice Search Intent
Voice search is no less than a revolution in marketing technology, as it has simplified the search process considerably. The most well-known voice assistants on the market include Google Assistant, Alexa, and Siri.
Research has revealed that more than 50% of people in the USA used voice search on a daily basis. Moreover, the improvement in processing and language recognition has further fuelled the rise in voice-search queries in the past few years.
That’s why you’ll need to include voice search-based terms in your website to rank better for such searches. Keeping in mind some useful strategies will help you implement the practice in a better way:
- Utilize improved techniques of natural language processing for any keyword.
- Understand voice search intent to get better results for local SEO.
- Optimize the website for filler words and long-tail keywords.
Also, you’ll need to consider the most popular questions on the topic while deciding on voice search-based terms. You can utilize tools such as Keyword.io to locate long-tail keywords in the process.
Q1. How long does electrical SEO take to produce results?
This depends on the website authority as well as the competition from other local businesses. For any local service-based business, you’re likely to start witnessing sound momentum of the relevant keywords within the first three to six months. Your keywords should begin hitting the home page and generating real results in the next 6-12 months.
Q2. What’s the average cost of electrical SEO?
The cost of local SEO for electricians largely depends on the campaign scope as well as the competition in and around your area. A typical campaign for electricians costs around $1000 every month. That said, the cost of some campaigns can go down to as low as $500, while others can be priced as high as $1500.
With that, we’ve reached the end of our guide. Hopefully, you’ll now be able to implement local SEO strategies for your electrical business and can improve your rankings on the major search engines effectively.
In case your team doesn’t have experienced professionals, we’d recommend opting for a reliable Indian SEO company to avail of quality services. Our experts have the acumen and experience to help your business achieve high rankings within a standard time and maintain the same consistently. So, you can get in touch with us anytime to know the details of our local SEO packages.