Long tail keywords are Gold in the SEO world. No, I am not exaggerating the fact. This is an absolute truth. Ace Internet marketer Neil Patel has increased his search engine organic traffic to 173,336 visitors per month after incorporating long tail keywords in his content. What is more, New York-based SEO & SaaS company Conductor found that long-tail keywords are 2.5 times more effective than head terms in converting visitors into customers. Tim Soulo, head of marketing at Ahrefs, analyzed 1.4 billion keywords. He found that 40% of all searches were coming from such type of keywords that have less than 50 searches per month. Aren’t these stats sufficient to establish the importance of this type of keywords? Don’t you re-plan your SEO strategy keeping long tail keywords in the mind? Of course, you should. Now the question comes,
What are Long Tail Keywords?
Long tail keywords are usually 3 or 4 keyword phrases that have relatively low search traffic, but they are highly precise to what you are selling; therefore, they offer higher conversion rate. Most long tail keywords are at least 3 words long. However, the length itself does not decide whether a keyword qualifies to be a long tail.



Why You Should Use Long Tail Keywords
You must be thinking that why you should use long tail keywords. Well, my friend, they bring in money. If you focus on long-tail keywords instead of head keywords, you are more likely to get visitors who are ready to buy your products or services. Here are the top three reasons why you should use long tail keywords:- It is quite easy to rank for long tail keywords as compared to head keywords
- They send targeted traffic to your website. This means you will be able to register more sales quickly
- If you want to run paid advertising, it will be cheaper for you to use Google AdWords for long tail keywords as competitive keywords tend to have a high cost per click
How to Find Long Tail Keywords
So you are convinced that you will include long tail keywords in your content. Great! It is a wonderful decision. How will you find long tail keywords for your business? I have explained below five ways to find long tail keywords in your niche:1- Google Keyword Planner
Despite the arrival of many advanced keyword research tools, Google Keyword Planner is still the one without which my keyword research does not complete. This powerful, free tool from Google is easy-to-use. Follow these steps to find keywords with the help of Google Keyword Planner.Step-1:
Suppose, you offer soft toys, and you want to search for long-tail keywords for the seed keyword ‘soft toys’. Type ‘soft toys’ in Keyword Planner and click on ‘get ideas’
Step-2
After clicking on ‘get ideas’, you will see the list of the following keywords ideas.
Step-3
Now you need to pick the relevant keywords from these keyword ideas. It is advisable that you should pick keywords that are high in demand because you will use variations of these keywords.
Step-4
Now search these selected keywords again for long tail keyword ideas.
2- Searched Related To
Have you ever looked at the bottom of SERP? Let us search for the head keyword ‘soft toy’ and look at the bottom. Let us search for the head keyword ‘soft toy’ and look at the bottom.

3- Google Trends
Google Trends is also a popular tool to find long-tail keywords. Also, it helps you understand the futuristic trend of your head keyword. If your search the trend for ‘soft toys’, you will get the following result.



4- Keyword Research Tools
In my detailed post – 52 On-page SEO Tools Smart Digital Marketer Shouldn’t Ignore, I have discussed keyword research tools at length. You should refer to this post if you want to get detailed information about keyword research tools. Here in this article, I am going to talk about my favorite keyword research tool – KWFinder.


5- Quora
Quora is a highly popular Q&A community website. It has around 80M visitors. Now you must be thinking that how this Q&A community can help you find long tail keywords for your business. It can. This is what I am going to discuss it here. First of all, you need to create your account on Quora, which is quite simple. Either you can continue with Facebook or Google account or you can create a new account. Once you have created your account, login and search for the head keyword in the topic section. Quora will show you the topic with questions and followers.


Long tail keywords are best to use for SEO purpose. You write amazing about long tail keywords so thanks for sharing your great ideas with us.
I was looking for the best keyword tools that works in real time and here I found the best tools that helps me find the profitable keywords. Also, there are some of the best paid and free long-tail keyword tools and software I have tried and can recommend freely. But as per the recommendation, I opted for SEMrush tool.
I’ve also been using Google Auto-suggest for a while. I just love this tool. It doesn’t only help me to get long tail keywords but also to get some other words that helps me generate more traffic from search engine.
Anyways, it is really helpful information for people like me. Thanks again.. Keep sharing and good luck.
Thank for nice words!
It’s very helpful for me, thanks for sharing.
I’m glad that you liked our post.
Unless you use the correct keyword Google’s spiders are never going to crawl your content and your site is least likely to get the visibility it requires.
A valid point, indeed!
In fact, I think you cannot rely on anyone Keyword Research tool as such because, in the long run, the search behavior keeps on changing and also fluctuates from country to country. Keeping all options open for a global traffic and targeting for the maximum possible targeted keyword phrases should be the aim for the keyword research phase.
Instead of focusing on only the keywords recommended by keyword research tools and Adwords also concentrate on the possible psychologies of users from various geographic areas unless you are concentrating only on a very particular area where only the language and slang of that place concerns for the search of that site. Online users from different places, of different age groups and the various educational backgrounds, think differently and use different language and jargon.
Instead of focusing on only specific fixed key terms we should work to keep the possibilities of a wider circle of permutations and combinations of key phrases open for the site. The analytics data, in fact, can give a proper meaning of what searches are actually taking place countrywide.
Anyways, very informative article. Delivers some great points to light…
Thanks for your valuable comment Barakha. For sure, there are many possible ways to find keywords.