Dwight’s SEO Case Study

Services Provided: SEO, PPC

Business Type: Business to Consumer

Client Industry: Outdoor and sporting goods company

About

Established in 1979, this company, originally from New Zealand, is dedicated to providing its customers with the most innovative solutions and services for those planning to go the extra mile. Their trained staff understands all the challenges faced by customers and tailors products accordingly.

While designing any product that they sell, their experts keep in mind making their adventurer’s journey comfortable. This is why they manufacture and sell an extensive range of brilliant streetwear as well, starting from waterproof outers to fleece jackets, that too at an affordable range.

All their products are personally tested by their scrutiny experts before actually selling them to customers. What makes them unique is their dedicated commitment to innovation performance.

When We Started

Let’s check out how we have proved to be a game-changer for Dwights Outdoors in establishing their strong online presence:

We conducted a comprehensive SEO audit to identify weaknesses in their website’s technical SEO, content, and backlink profile. We also recommended redesigning websites to improve user experience, mobile responsiveness, and page loading speed. This included optimizing images, and code, and enhancing navigation.

Extensive keyword research was conducted to identify relevant, high-traffic keywords specific to the camping industry. An exclusive content strategy was devised to create and update blog posts, product descriptions, and informative articles about camping and hiking needs, supplies and destinations.

Our SEO experts developed a link-building strategy to acquire high-quality backlinks from reputable websites, increasing their website’s domain authority. We have optimized their Google My Business profile and ensured consistent business listings across online directories to enhance their website’s local visibility.

The Results

With the help of our SEO strategies, Dwights Outdoors has gained a significant increase in its online presence and positive customer reviews. This helped them in building trust and authority in the campaign industry.

With our website’s redesigning services, the company has noticed an increase in page loading speed and a reduction in bounce rate. This has also resulted in improved user engagement.

With higher organic traffic and improved conversion rates, Dwights Outdoors has experienced an increase in its online sales, contributing to revenue growth.