And according to LinkedIn Marketing Solutions Blog, 80% of B2B marketing leads from social media come through LinkedIn (LI), and 92% of B2B marketers use LI over other social media platforms.
So whether you are a B2B marketer or someone looking for a job change, you cannot ignore this ever-popular professional social network.
However, merely having a presence on LI won’t make the cut. You will need to optimize your LinkedIn profile to stand out from the crowd.
In today’s post, I’m going to explain 13 tips to supercharge your LI profile.
After reading this article, you will know what exactly you should do to create a powerful presence on this business-focused platform.
1- Optimize Your LinkedIn Headline
Don’t just fill in details to complete your LinkedIn profile. Instead, you should complete all the basics in a way that represents your personal brand.
A LinkedIn headline is the first thing people see.
The more interesting your LinkedIn headline, the more people will check your profile further.
As the LinkedIn headline, shown under your name, has a character limit (120 characters including space), you should try to get most out of it.
Here are some tips:
- Write a headline that highlights a benefit to viewers
- Don’t use all uppercase letters
- Try to avoid using jargon such as Ninja, Guru, Expert
- Reflect what you do instead of who you are
A winning LinkedIn headline should tell viewers what your value proposition is.
2- Upload a Professional Photo
A high-quality, professional photograph adds credibility to your LinkedIn profile, creates personal appeal, and builds a personal brand.
So you should not make any compromise on LinkedIn profile photo.
Follow these best practices for LinkedIn profile photo:
- Always upload a headshot
- Never upload a landscape
- Pick a business-like pose
- Use a distraction-free image (no pet or children)
- Don’t upload your business logo as a profile photo
You should make sure that your profile photo complies with LinkedIn Profile Photo Guidelines. Failing to do so thrice can bar you from uploading a profile photo.
3- Match Your Cover Image with Your Brand
LinkedIn cover image offers a huge branding opportunity for businesses.
With a right, visually appealing image, you can add a personality to your brand.
4- Write Persuasive Summary
LinkedIn bio is often the most comprehensive bio business people have online, and it is perhaps the most important part of a LinkedIn profile.
This gives you an opportunity to catch the attention of decision-makers by creating a stellar LinkedIn summary.
Followings are the three things that your LinkedIn profile summary must have:
- It should be relevant to your industry. People should be able to connect with your LI summary
- It should be distinct to help you stand out from the crowd in your industry
- It should be persuasive enough to encourage readers to take further action and contact you
As LinkedIn summary has a character limit (2000 including space), you should make every word count.
5- Use Intent-Based Keywords
If you want to get found in the LinkedIn search, you must use intent-based keywords in your LinkedIn profile.
Include keywords, for which you want to get found on LinkedIn, in the headline and summary of your profile.
Choosing the right intent-based keywords in your profile increases the chances of getting found and connecting with relevant people.
However, you should not recklessly use keywords in your LinkedIn bio. Doing so can violate the LinkedIn User Agreement.
6- Personalize LinkedIn URL
When someone creates an account on LinkedIn, it has some combination of letters, numbers, backslash in URL.
Such URL is neither visually appealing nor good for personal branding.
If you haven’t customized your LinkedIn URL yet, it is time to do it.
A personalized URL adds value to personal branding.
7- Organize Your Endorsement
Have people endorsed you?
If not, try to earn endorsements.
Endorsements help you let the world know that you are good at something.
Many times, people endorse you for the skills that you don’t want to promote. Rather than leaving them as they are, you should organize the endorsements you receive.
The top slot of the Skills & Endorsements section should be reserved for the skills you aggressively want to promote.
8- Personalize Your Invitation to Connect
It is obvious that you need to send invitations to connect with like-minded people.
Do you customize your LinkedIn invitations? Or you just send a default invitation.
It is no rocket science that customized LinkedIn invitations get more responses than default notifications.
So start sending customized invitations to prospective connections.
Here are the top three tips to do so:
- Always keep the tone of your language personal
- Never brag what you are and what you do
- Tell how connecting with you can benefit other people
- Be respectful and humble in your LinkedIn invitations
- Keep your invitation note short
Also, write the first line of your invitation note interesting.
9- Find and Join Relevant Groups
LinkedIn groups are a hidden gem to boost your reach and build an authority on LinkedIn.
You should find and join relevant LI groups to grow your reach.
The best thing about the LinkedIn group is you will get a large audience for your content. And if your content is good, it will get read, liked, and shared.
However, to make the most out of LinkedIn groups, you need to be super active and comment, like, and share others’ posts.
The success of LinkedIn group marketing depends on how much active you are in a group.
Off and on sharing a post in a LinkedIn group without you being active in that group won’t make the cut.
10- Share Relevant Posts Frequently On LinkedIn
People like to connect with the active members on LinkedIn. So you should share relevant posts daily on LinkedIn.
This will let people know that you are not someone who just created a LinkedIn profile for the sake of being on the largest professional network in the world.
It’s not like that you should always create unique content daily to post on LinkedIn. You can share any informative post relevant to your niche.
To boost the reach of your posts, you can add 2-3 hashtags to your posts.
Also, tagging relevant people in your posts can increase engagement.
11- Explore the Power of LinkedIn Articles
LinkedIn is a professional network. People with relevant skills get hired, and businesses find new growth opportunities here.
However, to get leads on LinkedIn, you need to show that you are skilled enough to complete the tasks.
LinkedIn articles, if written strategically, can let the world know about your expertise and build your authority.
So share relevant, useful articles on LinkedIn frequently.
Pro tip: After posting articles on LinkedIn, share them in LinkedIn groups to boost the reach.
12- Ask for Recommendations
Have you received any LinkedIn recommendation?
Well, if not, you should try to get as many as you can get. LinkedIn recommendations work as a social proof. They are a good way to let the world know about your expertise.
However, you should not try to add random recommendations to your LinkedIn profile. Instead, work towards getting recommendations from leaders in your industries.
Relevant recommendations help you build your credibility in your niche.
13- Engage to Boost Your Visibility
You must understand that LinkedIn, in the end, is a social media platform.
To boost engagement on your post, you will not only have to share useful content daily but also engage with others’ content.
It is a two-way street, my friend. You need to build a community on LinkedIn, and engagement is the only way to do it.
Frequent Liking, commenting, sharing the content of other people in your industry help build a network of active members.
Being active in LinkedIn groups is also a good way to increase your profile visibility and attract like-minded people on LI.
Considering the power of LinkedIn in finding jobs or generating leads for your business, it is imperative that you should create a winning LinkedIn profile.
These quick tips will revamp your presence and help you get noticed on the largest professional network in the world.
If you want to add any other tip to optimize a LinkedIn profile, please share it in the comment section. I’d love to know about it.