Author Archives: Shane Barker

How to Do Competitor Analysis for Your SEO Campaign

The author’s views in this article on competitor analysis for SEO are entirely his own and may not always reflect the views of Ranking By SEO. SEO is one of the most important strategies used by businesses to ensure continued growth. Not only can it improve your website’s search rankings but also increase organic traffic….

Lead Generation Hacks: 3 Tips and Tools to Generate Leads for Your Business in 2023

You may think that your lead generation conversion rate is good enough. But how good is it compared to the average conversion rate of other businesses in your industry? There’s a drastic difference between the average lead generation conversion rates of different industries. While the average conversion rate in business consulting stands at 27.4%, real…

How to Leverage Influencer Marketing to Improve Your SEO

The author’s views are entirely his or her own and may not always reflect the views of Ranking By SEO.  Search rank continues to be one of the main traffic drivers to a website. And consequently, it has a direct impact on conversions as well. However, securing a top rank in search results isn’t an…

Top 20 Local SEO Tips to Boost Your Local Search Rankings in 2017

You want to grow your local business in 2017. And you know that local SEO can help, but you’re not sure how to get started. Or you’ve already gotten started with local search engine optimization, but you’re not getting the results you expected. And you have no idea what you’re doing wrong, or how to…