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The one thing that the pharmaceutical companies need to know is that in order to generate leads for their sales people they need to have a strong online presence. The doctors and hospitals want to ensure that they get the best of the medicines and drugs for the use of their patients and thus would do a lot of research before making the final the decision to purchase drugs. A positive brand image and online presence would help to gain the trust. Ranking By SEO India offers pharmaceutical SEO services that would help the pharmaceutical companies in getting an increased number of visitors and formidable website conversions. We would make sure that your customized SEO campaign is integrated with all of your other marketing efforts like the ads in the industry publications, e-mail newsletters, and direct mails.
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Initially in the first phase of the pharmaceutical SEO campaign we begin with the industry and the competitor analysis and a review of the history of your marketing efforts along with the website success. Once we are clear of the direction that your pharmacy SEO campaign is taking we would begin the keyword research process of the onpage optimization process. It is imperative that the content on your website matches the search behavior of the doctors and the other health care professionals looking for your products in order for your website to be found by these prospects in the search engines. Using a keyword research tool we would find the keywords and the keyword phrases that would deliver the targeted traffic to your pharmacy website and select the most relevant keywords for each page. These keywords would then be incorporated into the content and metatags of each page.
The next procedure would be to begin the white hat link building campaign. Before building a customized pharmaceutical link building campaign we would do a link audit. By analyzing your current back links and those of your main competitors, we would have a better understanding of the link opportunities in the industry and where exactly your focus should be. The links not only help in the SEO purposes but also in improving your brand image on the web. A formidable pharmaceutical link building campaign would have a strong content marketing component. Doctors, hospital employees and other medical decision makers would spend time on the net before they take the decision on the product to be bought for the patients. Ranking By SEO India would help you in developing and promoting blog content, articles, whitepapers, and guides.