Every successful digital marketing strategy begins with SMART (Specific, Measurable, Achievable, Relevant, and Timebound) goal setting. At Ranking By SEO, we communicate with our clients to understand their requirements, goals, and objectives. This enables us to find common ground on Key Performance Indicators (KPIs) that work for our clients as per their objectives.
We can assist you in setting SMART goals tailored to your needs, whether it’s about leads, followers, conversions, or search engine rankings. Once we have identified the primary goals and KPIs, we start our research into your target market to come up with a winning digital marketing strategy that delivers exceptional results for your business.
Market research and analysis is an invaluable tool for marketers that gives them insights into the target audience, their demographic, buying behavior, and the overall industry trends. At Ranking By SEO, we conduct extensive market research to identify gaps in the market that you can fill with your digital marketing efforts to create a solid foundation.
Thorough market research helps us identify the challenges you need to tackle to boost your brand awareness. With a better understanding of your target audience, we create content marketing, SEO, and social media marketing strategy that resonates with your customers.
Our team helps you identify your primary competition on various digital channels such as the Internet and social media. There is a lot of competition in every niche and domain online. Making your brand recognized is now more than ever. We dig deep into the marketing strategy of your competition to find potential areas that you can work on to get ahead of them.
At Ranking By SEO, we help you come up with unique selling propositions (USPs) for your business to make you stand out from a sea of similar businesses online. Throughout the research phase, our focus is on finding unserved gaps that you can target to get more value from the digital marketing campaign.
The digital marketing landscape is constantly evolving with numerous channels for promoting products and services being introduced every year. Ranking By SEO helps identify the most valuable channels for your business that have the highest number of your target audience. This targeted approach to marketing brings in more long-term value while cutting down on costs.
We explore the mainstream marketing mediums such as the internet presence, Facebook, and Instagram for businesses in your domain to find channels where we need to focus our digital marketing efforts. Once we have identified the right channels, we create medium-specific content to help you make your business stand out from the crowd.
Content Strategy is the foundation for your digital marketing efforts throughout the execution phase. Quality content builds trust with search engines and your audience. But to do that, you must know your industry well to drive engagement through content.
At Ranking By SEO, we provide you with a comprehensive content strategy that involves multiple content types including blog posts, web copies, video content, shot videos (reels/shorts), and more. Our team of researchers, copywriters, and creatives produces compelling, value-focused content that piques audience interest in your products and services.
Once we are done with the reason and strategy development phase, we start executing the marketing strategy. Our digital marketing strategy execution is robust yet flexible, allowing us to make changes based on the results that we generate for you. Our dedicated SEO, social media marketing, and link-building teams work together to maximize the efficiency of the digital marketing process.
At Ranking By SEO, we follow the industry’s best practices and platform-specific guidelines to create a digital marketing strategy that performs at the highest level. We keep ourselves updated with the changing industry trends to ensure that we keep delivering an exceptional quality of services, as per your expectations.
Digital marketing strategies don’t have a hard and fast rule. There is always room for adjustment and evolution. Digital marketing performance monitoring is a great way to identify whether things are on the right track or not. At Ranking By SEO, we keep monitoring the performance of the digital marketing campaign to figure out what we need to change to maximize the effectiveness of the campaign.
When monitoring the performance, we look at the KPIs and whether we have been able to achieve them throughout the execution phase. Measuring the results as per the KPIs allows us to figure out what we need to change or improve to get the desired results.
Ranking By SEO provides detailed digital marketing performance reports so that clients may be able to stay on top of the results we create for them. We have comprehensive reports that contain all the activities that we have done throughout the digital marketing campaign and the results of those efforts.
Our clients get weekly and monthly performance reports based on their preferences. Although we have a standard process for creating reports, we can also create custom ones based on specific client requirements. Digital marketing performance reports enable us to ensure transparency with our clients while offering us insights into the ways we can further improve the impact of the digital marketing strategy.