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Mobile Services

Mobile SEO Services


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Mobile search is getting so big that failing to keep up with it in the present online world would mean that your business would be left way behind. It is a known fact that mobile phones would replace the desktops as far as surfing the net is concerned. A good percentage of people who search the net go onto make the purchase. The situation is not the same with the desktop searches. It has been estimated that approximately 70% of mobile searches lead to action in two minutes whereas the same stands at about a month for the desktop. According to Google 90% of the mobile search users take action and about 50% of the time this equates to a purchase. Thus for the businesses that want to thrive in the future the mobile SEO has to be taken seriously.

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The traditional SEO practices like the use of the keywords in the header and the title tags, writing quality content, and attracting relevant links are still important when it comes to mobile SEO.

Some of the mobile SEO techniques that would keep your company on top are:

  • Proper mobile web content presentation: A mobile user if he does not get the content that he is seeking and has a bad experience would abandon the site and would never return. Thus in order to deliver the content that is optimized for tablet and phone screens you need to use mobile URLs dynamic serving and responsive design. Mobile URLs deliver a content that is specifically meant for mobile users.
    Dynamic serving means the delivering of different CSS and HTML on the same URL which depends upon the device that requests the page.
    Responsive design is recommended by Google because it utilizes a single URL which makes it easier for the users to share, link, and interact with the content you post. Also having one URL allows you to maintain the link equity of that URL.
  • Remember your target audience: One has to understand the needs and the desires of the mobile users that are different than those of the desktop searchers. For instance a mobile user might be looking for a place to eat whereas the desktop searcher would be looking for the menus and other things that might be a waste of time for the mobile searcher.
  • The keywords: While the desktop searcher would not hesitate on entering the long keywords and phrases the same is not true for the mobile user. The speed is the word for the mobile user. He would only enter one or two words for instance and would expect the result. Thus the keywords selection has to be done carefully for the mobile searcher. Although the phenomenon of voice search is picking up where the long tailed phrases might be used by the mobile searchers but it is still in its nascent stages.
  • Get listed on the directories: Getting listed on the directories is also very important for the businesses that want to be successful with the mobile searchers.

Well...now you should have got an idea of how mobile SEO is important for a website. If it sounds good to you, we recommend you to get in touch with our experts to discuss this further.

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