The real estate industry is a very competitive and profitable market. As a real estate company owner, you need to advertise your brand to get more attention. So you need a strong online presence. You require a perfect real estate SEO keywords-rich website to showcase your services or products and promote your brand across social media. This is where digital marketing comes into play, a powerful strategy that helps real estate businesses enhance their online visibility and attract more potential clients through targeted efforts. In this process, you have to implement SEO- search engine optimization to rank higher in search engines like Google and Yahoo, and so on. And in this real estate SEO strategy the most important part is real estate keywords research.
So in this guide, you will learn why real estate keywords are important and how you will find them in a very easy process. Moreover, you will learn the most useful keyword research tools and also the top 50 best real estate keywords, which can be the cherry on top for your website and content. Furthermore, you also learn where you can use them to increase search results. Let’s delve deeper into the keyword research strategy to attract more qualified leads and reach a wider audience.
What Are Real Estate SEO Keywords?
Before getting into the details of the keyword research, you need to know what real estate SEO keywords are. So when your target audience searches on Google, they type some phrases to find your services. Those phrases are called keywords. And you have to find out those terms and put them in your website content.
So, in result, when your target audience searches for “the best real estate agent near me” or any other real estate-related terms, your website will pop up. You can follow Google Trends to see what the most recent searches related to your services are.
What Kind Of Real Estate Keywords Are There?
The following are some important keyword types that you can consider for keyword research for real estate agents:
- Location-Based Keywords
If you want to target local clients, you need to focus on location-based keywords. It includes regional factors like city, neighborhood, or zip code.
Example: “Homes for sale in Austin, TX”, “real estate broker in Chicago”
You can use these phrases to attract prospective buyers from a specific area. It will improve local SEO and pop up in local real estate searches.
- Transactional Keywords
These keywords show buyers’ search intent, like “homes for sale,” “sale houses,” “mortgage rates,” or “property valuation.” These keywords attract users at various phases in their real estate search.
The keywords are very effective and are necessary for real estate agents who are selling or renting homes.
Example: “Sale cheap houses in Los Angeles”
When someone is prepared to take action, they use these keywords (purchase, sell, rent, etc.).
- Informational Keywords
As its name suggests, informational keywords are used to provide information and answer questions. This audience is intended to get information, not to determine whether to hire you. So you can input these keywords to spread awareness and educate your audience.
Example: “Steps to Buying a Home”
These keywords increase credibility and legitimacy through blog posts.
- Property type keywords
These keywords are related to property names and services. You can take examples like “single-family homes,” “luxury condos,” “commercial office space,” or “investment properties.” These help refine real estate searches to match particular property choices.
- Long-Tail Keywords
Long-tail keywords are more specialized and lengthier. Long-tail keywords are more specific and targeted, meaning that people searching for them are more likely to seek what the realtor is offering. They often have greater conversion rates and less competition. These keywords are the best for higher search engine results.
Example: “How to buy a house in Dallas as a first-time buyer”
- Commercial & Investment Keywords
Moreover, you can focus on real estate investors or businesses searching for corporate or investment assets
Example: “Commercial real estate in Chicago”
Why Are Keywords Important In Real Estate SEO?
Here I give you two important aspects why, as a real estate owner, you need real estate SEO keywords:
How Buyers Find Properties Online
A successful real estate marketing strategy is dependent on keywords. If someone types keywords, like “homes for sale near me” or “best real estate agent in Phoenix,” it indicates to search engines which websites to show up. Tracking keyword rankings helps in optimising the real estate keyword strategy over time.
Now people are searching online, and then they make up their minds about which one they will buy based on the search results and information available on Google. In 2024, the homebuying journey began online for many, with 43% of buyers reporting that their first step was searching for properties on the internet. This shows why you need a strong online presence to attract potential buyers. So it is very important to put in the correct keywords according to their search intent. This will help your listings appear higher in the search results and increase visibility to potential buyers.
The Power of Search Rankings
Your keyword rankings have a direct effect on how well your brand advertises online. If your real estate website doesn’t appear on the first page of search results, then you may lose your potential customers. And the right keywords are the key to acquiring the first page ranking. Without them, your website may be buried in the search results.
Moreover, you can use helpful terms like “luxury homes,” “first-time buyer programs,” or “commercial real estate” to inform Google which searches show your content. Your website receives qualified traffic from this link between what people search for and what you offer, which eventually leads to more leads for your company.
How To Find Relevant Keywords For Real Estate Websites?
If you are preparing a strong real estate marketing strategy for your real estate business, then you first need to conduct keyword research. This will help you understand what particular services your potential clients opt for. So here are some aspects to find the right keywords for your real estate website.
You can take help from Free Keyword Research Tools. The following are some free tools you can check out and make your real estate SEO keyword research process smoother-
- Google Search (Autocomplete & People Also Ask)
First, you can use Google Autocomplete to find “seed” keywords. These are general terms that are essential for your real estate business.
In the search bar, type “Real Estate,” “Best real estate company,” or words and sentences that sound like them. This will give you a list of keywords that are connected. This is the process of brainstorming for researching keywords.
You can scroll down to the Google page and get this list.
Moreover, you can also go people also ask section to grab more information on what your audience searches for. It will attract potential clients as you address those questions that most of your audience asks.
After these, you can get your seed keywords and the related terms. You can make a list of these words in one place. Then you can utilise various free keyword tools like Semrush, Ubbersuggest, Ahrefs, Answer the Public and. These tools help you discover what potential clients type into search engines when looking for properties.
- Utilise Semrush To Research Real Estate Industry Keywords
You can go to Semrush and add your main keywords into the search bar.
Add your main keyword and select your targeted region to get a more accurate keyword list.
Then you get this full list of real estate SEO keywords:
What is Search Intent?
Search intent is the reason behind someone’s search query. In real estate, there are four main types:
- Informational: “How to buy a house” or “Real estate market trends”
- Navigational: “Zillow login” or “RE/MAX office near me”
- Commercial: “Best real estate agent in Miami” or “Top mortgage lenders”
- Transactional: “Homes for sale in Dallas” or “Buy 3 bedroom house”
For real estate websites, focus on commercial and transactional intent keywords as these attract more qualified leads.
What is Search Volume?
Search volume reflects how many monthly searches a keyword generates. A keyword with a 10,000 monthly search volume means that every month, about 10,000 people type this in search engines. For example, the keyword “homes for sale” gets millions of searches every month, but the keyword “Sale house in downtown Phoenix” may only get a few hundred.
What is Keyword Difficulty (KD)?
Keyword difficulty indicates how hard it is to rank for a specific keyword on a scale of 0-100. The high keyword difficulty (80-100) is especially competitive and controlled by major real estate portals like Zillow or Realtor.com.
High Search Volume + Low Keyword Difficulty = Best Keyword Opportunity
| Metric | What to Aim For | Why |
| Search Volume | High (500–5,000+) | More potential traffic |
| Keyword Difficulty (KD) | Low to Medium (10–35) | Easier to rank on Google |
| Search Intent | Relevant to real estate buyers/sellers | Attracts the right visitors |
| Commercial Value (CPC) | $2+ | Indicates high buyer intent (optional) |
Why You Can’t Always Get High Volume + Low KD?
- However, real estate is a very competitive niche, so high search demand keywords often have a high KD.
- So you need to make a balance of search volume and keyword difficulty to get the attention of your potential clients.
- Targeting long-tail keywords: lower volume, but easier to rank.
- If you want the best results, then you can blend medium-KD, medium-volume keywords as well.
What is Cost Per Click (CPC)?
CPC tells advertisers how much they have to pay for each Google Ads click. Those commercial keywords that have a higher CPC are very important. However, most of the highest CPCs are not always the best for your business. But real estate keywords are usually high because real estate deals get a lot of commissions.
What’s Best for Real Estate Websites?
The ideal strategy combines:
- Medium search volume (1,000-10,000 monthly searches)
- Low to medium keyword difficulty (20-50)
- Local focus (“Denver real estate agent”)
- Commercial intent (buying/selling focused)
This balance helps you compete effectively while attracting qualified leads.
How Do You Stay Ahead Of Your Competitors?
You can check your competitor’s website content, blog posts, and meta descriptions to find relevant keywords they’re using. This gives you an idea of which other real estate SEO keywords they are using.
You need to go to “Organic Reserach“, then put your competitor’s domain and get their keyword list.
Then you can add these to your content to stay further from your rivals.
- Use Ubersuggest For Real Estate Keywords Research
In the real estate industry, you need to focus on a location-specific audience. Search intent is very important; you have to choose your keywords accordingly. Moreover, some people search for “how to buy a house”, while others look for “houses for sale.” Your SEO strategy should target both informational and transactional SEO keywords.
- Go to UberSuggest, then go to “keyword Research”
- Put your main keyword in the search bar
Here you get all the details about your main keyword. Monthly searches are important to get an idea of how many people are searching for particular terms.
SEO difficulty indicates how hard it is to rank organically (naturally) in Google search results for a particular keyword. It analyses variables like competitor strength, high-quality backlinks, and content quality. These higher scores have more competition.
Paid Difficulty displays how hard and pricey it is to use Google Ads to promote that keyword. This number shows how many advertisers are bidding and how much each is willing to pay.
Both use 0-100 scales, where higher numbers suggest greater difficulty and competition.
You can choose keywords according to your website’s needs.
- Moz Keyword Research For Real Estate Business
Moz shows important metrics like keyword difficulty, high search volume data, and monthly search volume. So you can also take help from MOZ to research real estate keywords. The Moz Keyword Explorer is specifically recommended for a real estate business. This keyword tool gives you the best SEO keywords for real estate agents.
- Use Answer The Public To Find SEO Real Estate Keywords
These tools give you a bunch of questions asked by your potential customers. In your real estate business website, you need to create some informational and query-based sections like Frequently Asked Questions(FAQ). In this way, you can attract potential buyers. So Answer the public keyword tool can help you to research real estate keywords.
- Ahrefs To Research Real Estate Keywords
Ahrefs provides a “Keyword Explorer” tool that helps you to research keywords, particularly for real estate businesses. Always try to find the correct balance of keyword difficulty and search volume, and get the best real estate SEO keyword for your site. It helps real estate professionals rank higher through accurate monthly search volume data and understanding target audience behaviour for real estate listing keywords.
Type your main keywords in the search bar and get the detailed keywords list. Then measure the search volume with keyword difficulty to create high-quality content.
- Kwfinder (By Mangools) To Find Real Estate Keywords
One of the most accurate ways to measure keyword difficulty is with Mangools. It also has great long-tail keyword suggestions that are perfect for local real estate terms. For real estate professionals just starting with SEO, it’s perfect because it’s cheap and easy for beginners to use.
You can add your main keywords to the search bar and get various real estate keywords. Then you can make a list according to your content.
You can take help from the above keyword research tools and get the best real estate keywords.
Top 50 Most Important Real Estate SEO Keywords
Till now, you have got the best real estate keywords research tools and also know how to find out relevant keywords. Now you can go through the most popular real estate keywords. You have to use them carefully in your content and website to rank higher.
- Hyperlocal Keywords To Attract The Local Real Estate Market
Hyperlocal keywords help you attract local customers. You can put your targeted area name after putting the keywords. The following are the best SEO keywords for real estate agents to attract the local real estate market-
| Keyword | Search Volume | KD | Intent Type |
| 2-bedroom apartment for sale in [Township] | Varies | Low | Transactional |
| Luxury waterfront homes for sale in [City] | Varies | Medium | Transactional |
| Eco-friendly homes with solar panels in [City] | Varies | Low | Transactional |
| San Diego real estate | 12,000 | Medium | Commercial |
| San Francisco real estate tax | 800 | Low | Informational |
| Historic homes for sale in [City] downtown | Varies | Low | Transactional |
| Waterfront condos for sale in [City] | Varies | Medium | Transactional |
| How to get real estate license in California | 2,400 | Medium | Informational |
| Wake County real estate | 1,500 | Low | Commercial |
| Zillow Florida | 8,100 | High | Navigational |
- Local Property Keywords
Local Property Keywords are location-based keywords that help real estate professionals attract potential clients. These keywords are used to search for properties in specific cities, counties, or regions. These broader geographic terms target people looking for real estate services within a particular area. This will help to connect agents with local buyers and sellers.
| Keyword | Search Volume | KD | Intent Type |
| House for sale in [City] | 206,000 | Low | Transactional |
| Properties for sale in [City] | 83,000 | Medium | Transactional |
| [City] real estate agent | Varies | Low | Commercial |
| Real estate attorney near me | 3,600 | Medium | Commercial |
| Real estate services in [City] | Varies | Low | Commercial |
| Apartments for rent in [City] | Varies | Medium | Transactional |
| Townhomes for sale in [City] | Varies | Low | Transactional |
| Top real estate agents in [City] | Varies | Medium | Commercial |
| Commercial real estate in [City] | Varies | Medium | Commercial |
| MLS listing near me | 2,900 | Medium | Transactional |
| Best real estate broker near me | Varies | Medium | Commercial |
- Long-Tail & Question-Based Keywords
Most of the SEO experts suggest that long-tail keywords are the best to portray your thoughts in the content. The best real estate keyword strategy consists of question keywords and long-tail keywords.
| Keyword | Search Volume | KD | Intent Type |
| How to get a house for cheap | 200 | 24 | Informational |
| Steps to buying a house with bad credit | 200 | 25 | Informational |
| First-time home buying guide | 60 | 66 | Informational |
| Step-by-step guide to buying a house | 60 | 75 | Informational |
| How to become a real estate agent | 27,000 | 66 | Informational |
| How to find a good realtor | 600 | 61 | Transactional |
| How much do real estate agents make | 22,000 | 36 | Informational |
| Affordable starter homes for sale in [City] | Varies | Low | Transactional |
| Is real estate a good investment | 1,200 | 45 | Informational |
| Best website to find houses for rent | 880 | 52 | Transactional |
- Transactional & Commercial Keywords
These kinds of keywords help you attract clients who intend to use the real estate services. Keyword difficulty refers to how hard it would be to rank your content in the top 10 organic results for a specific keyword. So these are the sorted keywords for your website.
| Keyword | Search Volume | KD | Intent Type |
| Sell my home | 8,100 | 58 | Transactional |
| How to sell a house fast | 2,400 | 47 | Transactional |
| Best real estate company in Miami | 320 | 42 | Commercial |
| Investment properties for sale | 3,600 | 65 | Commercial |
| Real estate crowdfunding | 1,900 | 55 | Commercial |
| Realtor vs real estate agent | 1,600 | 38 | Informational |
| Real estate investment trust | 14,800 | 72 | Commercial |
| Best real estate agent near me | 4,400 | 68 | Commercial |
| Real estate agent reviews | 1,300 | 45 | Commercial |
| New houses for sale near me | 5,400 | 78 | Transactional |
- Essential General Keywords
You can use these general real estate keywords to get more visibility and attract wider clients. The following keywords are very beneficial for your real estate business website.
| Keyword | Search Volume | KD | Intent Type |
| Homes for sale near me | 673,000 | 100 | Transactional |
| Real estate agent near me | 49,500 | 85 | Commercial |
| Real estate listings | 4,400 | 65 | Commercial |
| Real estate agents | 165,000 | 70 | Commercial |
| Real estate market trends | 1,600 | 45 | Informational |
| Luxury real estate | 8,100 | 58 | Commercial |
| Home appraisal | 22,000 | 62 | Commercial |
| Home valuation | 6,600 | 68 | Commercial |
| Virtual tours in [City] | Varies | Low | Commercial |
| Smart home technology | 2,900 | 55 | Informational |
How To Use Real Estate Keywords In SEO Strategy?
After researching perfect real estate keywords, you need to know how you optimize these keywords for real estate SEO. You have put these keywords in specific sectors to acquire the first page ranking in Google. This will bring you more organic traffic, and you can secure more clients for your real estate business.
Local SEO To Attract The Local Real Estate Market
Local SEO is very important for real estate professionals to attract local customers. It helps them target potential clients in their area and increase their visibility in local search results. So you have to optimize your real estate business website with the right keywords and location-specific information. You need to add your area name after putting in the main keywords to ensure that your website shows up in local search results for potential clients in your area. For example, “houses for sale in San Diego.”
Location-specific landing pages: You can develop individual pages for each area you serve. For example, if you work in various areas, then you should create separate pages for each one. So try to utilize keywords like “real estate agent in [neighborhood name]” or “homes for sale in [city name].”These location pages should have information about the area, market trends, and properties that are for sale. You’ll show up higher when people search for real estate services in particular areas.
Google Business Profile: Moreover, you need to list your brand name in your Google My Business profile. This is the free tool from Google to showcase your business information and manage your online presence. This will help you appear in local search results when people look for real estate services near them. This profile includes your business address, phone number, and service areas.
Furthermore, you can use location-based keywords in your real estate listings. Instead of just writing “beautiful home,” write “beautiful home in [neighborhood name] with easy access to downtown.” This helps search engines figure out exactly where your real estate business is.
MLS database stands for multiple listing service, which is used in the real estate industry to list all the properties for sale within a specific region. An MLS helps real estate brokers find out and compare properties for their clients.
Build Local Citations: You can list your real estate business on the following platforms to attract more local clients:
- Zillow
- Realtor.com
- Redfin
- Trulia
- Homes.com
- Movoto
- LoopNet
- Apartment Finder
- Apartments.com
You need to make sure that you’re putting the same business name, address, and phone number are the same everywhere. This helps search engines understand that you’re a local business. Moreover, you can ask your clients to leave a review on your website. This will enhance your authenticity. And always try to give kind and professional feedback.
Optimize On-Page SEO For Your Real Estate Website
- You need to place your real estate keywords in a smart way across your website to get the most out of on-page SEO. The title tag is one of the first things that Google looks at to determine a webpage’s content. So you can start with your page title include your main keyword, such as “Homes for Sale in [City].
- Next, incorporate keywords into the meta description, which shows up in search results and raises the number of clicks.
- Then you need to focus on the website URL. So, you need to put the main keywords in your URL structure.
Like this- /buy-house-new-york/) - After that, you can include alternatives in your headings (H1, H2, etc.).
- Try to input the main keywords in the first 100 words of your content. Then use the secondary keyword naturally to maintain fluency. This will help improve your search engine optimization (SEO) rankings and attract more organic traffic to your website.
- Moreover, you can place keywords in your image alt tags and file names for more effective image SEO. Also, use keyword-rich anchor text for internal links to ensure Google understands how your site is structured.
- Then you need to optimize your real estate listing pages by including long-tail, location-based keywords like “2BHK apartments near downtown Chicago.”
Content Strategy for Real Estate SEO
- Creating content is the heart of any good SEO strategy. So your content marketing strategies include blog posts, guides, industry insights, and articles that answer common questions. Visual content, such as infographics and videos, can enhance user engagement and support SEO efforts. Google rewards valuable, unique content more than anything else. For example, you can develop content about “first-time home buyer tips” or “how to invest in rental properties.”
- You can create a list of content you want to address for your target audience. Your content should be informative rather than with the intention of selling. Using informative content helps establish you as an expert in your niche. Creating content that your audience finds valuable and entertaining is essential for SEO success. You always try to educate people not to sell. So you can automatically attract buyers to your website.
- Your content should focus on the main keywords. Don’t do keyword stuffing; it will impact your search rankings. Keyword stuffing can hurt your SEO and make your content sound unnatural.
- Most importantly, you need to update the content on real estate websites to improve real estate SEO performance and user engagement.
What Are The Common Mistakes You Should Avoid?
Most people can make some common mistakes in researching real estate keywords. So here I address some of these mistakes and also give you the solution to improve your keyword research strategy.
- Ignoring Location-Based Keywords
You need to add a specific area name like “Florida” or “Philadelphia” to attract specific location-based customers. Many real estate professionals just use keywords like “houses for sale”, but they need to use homes for sale in Atlanta”, “apartments near Downtown Miami”.This will give you more organic engagement on your real estate business website.
- Choosing Only High-Volume, High-Competition Keywords
Various real estate professionals use only massive search volume but high difficulty (hard to rank) keywords. So you should mix long-tail and low KD (Keyword Difficulty) keywords to convert more leads and easy to rank your website on Google.
- Not Considering User Intent
It’s common for real estate companies to use keywords without knowing if people are just looking or are ready to buy. So you need to blend informational, commercial, and transactional keywords.
- Neglecting Mobile & Voice Search Phrases
If you are not optimizing for smart voice searches or phones, you can miss your potential customers. So you should use natural, conversational phrases like “best realtor near me” or “where to buy a house with low income.”
- Using the Same Keywords on Every Page
Keyword stuffing is using the same keywords everywhere. Instead of this, you can just research more relevant real estate keywords for better search engine optimization results. Moreover, you can define special, relevant keywords for each page (listings, blog, about, services). This way, your website will have a more diverse and targeted keyword strategy.
Frequently Asked Questions
Search engine optimization is a lengthy process, but it is very effective for the real estate industry. So, real estate SEO usually takes 3-6 months to show significant results. New websites may need 6-12 months for competitive keywords to rank well.
You can use the best local real estate keywords like “[city] real estate agent,” “homes for sale in [area],” and long-tail phrases with lower competition but higher intent.
You can combine a mix of both. So you should start with low-competition, local keywords to establish authority, then slowly target higher-volume terms as you gain rankings.
You should concentrate on 1-2 primary keywords per page with 3-5 connected secondary keywords. It’s very important to stay away from keyword stuffing and put natural, useful content ahead of keyword density.
No, you can start with free tools like Google Keyword Planner and Google Search Console. When your website ranks well and you get clients, then you can take help from Paid tools like Ahrefs, SEMrush, Moz Pro, and KWFinder (by Mangools).
Let’s Conclude This Discussion
So, at the end of our real estate SEO keywords research topic, I can assume that you learned about the most useful SEO tools to research keywords for real estate agents. The most successful real estate SEO strategy is built upon perfect real estate keywords. If you create a nice website but don’t use the right keywords, then you may not be able to get the highest search engine results on Google. Therefore, real estate keyword research is the most important part of your digital marketing strategy. SEO experts can help you find keywords for your real estate website, or you can do it yourself. But professional SEO services can save you time and ensure optimal results.
