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Once you are done with the on page optimization part of your website, next you should pay attention on the off page optimization part. Off page optimization part consists of optimizing all the parts of a website that are considered by the search engines in giving ranking preference to a website.
The primary factor of offpage optimization is ‘Link Building ’. This segment of SEO is supposedly the complement of on page SEO. Most of the SEO experts define off page SEO as off site optimization, where all the SEO activities are done beyond the websites. Here the most important thing associated is obtaining as much possible getting quality backlinks for a website. The activities of getting links is done in several ways, among which some of the most important off page SEO activities include:
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In offpage optimization, the primary sources of external links include your own web logs or the auxiliary websites, directories, links from related sites, forums and comments in Web logs.
According to the way Google algorithm works, it is always suggested to get links from high Page Rank or high domain and page authority websites and web pages. It is also better to get links from different kinds of sources, but one thing every professional should remember that internal repeating links within your own website are counted as well.