Steroids SEO Case Study

Challenges

The client was facing some very significant challenges that hurt performance, traffic, and credibility. There were some interrelated issues, but the main one was website SEO for steroids. Here is the situation that was holding them back:

• Search Visibility: They were suffering from limited search visibility, and search engines had restricted visibility when it came to content around anabolic substances. Obviously, with no competition in place, their content was more or less invisible online, and they had poor rankings.
• New Domain Authority: There was no way they could leverage authority from a new domain with links or citations from other brands. Ultimately, they simply couldn’t compete with established steroid websites.
• No On-Site Content: The site didn’t have an adequate product description, no blogs, and no educational content, which greatly hampered topical authority and information engagement.
• Payment Gateway Issues: Legacy payment partners did not accept our company as a customer, which affected customer confidence and had ramifications for smooth transactions.
• Churned URLs and Site Structure: There were multiple technical changes on the site with no redirect mapping. The result was broken links, crawl issues, and dilution of our SEO equity

Solution

To address the myriad of issues, Ranking By SEO developed a customized steroid niche SEO strategy with a focus on organic growth and adhering to search engine guidelines (i.e., you cannot sell steroids online but can sell information regarding steroids):

• SEO Audit & Cleanup: A full-scale audit covered on-page SEO issues, bad backlinks, and technical issues.
• Content Strategy: Rewrote all of its product pages and information content with generic, non-explicit keywords to improve indexing and reduce the risk of penalties.
• Technical Optimization: Increased mobile usability, speed (page performance), and improved metadata. In addition to fixing crawl issues and structural faults, in order to facilitate clean indexing.
• Discreet Off-Page SEO: Building backlinks through fitness niche forums, stealth blogs, and influencer relationships. Using UK-localized, long-tail keywords to receive more valuable traffic to the site.

The Results

SEO results for a steroid-related website over a custom date range. The site achieved 216K total clicks, 6.77M impressions, an average CTR of 3.2%, and an average position of 21.8. The graph illustrates a consistent upward trend in both impressions and clicks over time, indicating successful SEO growth.

• +140% increase in organic traffic- Organic traffic was up +140%, due to new optimized content and improved aspects of the site’s structure.
• 30% lower bounce rate (better visitor engagement)- Bounce rates were down 30% indicating a better user experience and a sense of content relevance.
• +70% growth in new customer inquiries- The client also saw a +70% improvement in new customer inquiries through organic channels alone. 
• +85% increase in revenue via organic channels- “Lab-tested UK steroids” was one of the high-converting keywords now ranking on page 1 that had an 85% increase in revenue through SEO channels.

The shift led to better user engagement, revived a failing business, and built a perception of reverence from the founder in a highly constrained digital environment, and then demonstrated what was possible with a strong SEO for a steroids website.