HKXYTECH’s E-commerce SEO Case Study

About

HKXYTECH or Hongkong Xieyuan Tech Co. Limited is an established and all-inclusive corporation with exclusive rights of import and export. They run a continuing and stable business cooperation relationship with all the reputed manufacturers at home and abroad.

Their motive is to provide customers with not only high quality but original products at competitive prices. Also, they buy upgraded industrial products from US, Europe, Asia, and even from the Middle East.

Challenges

HKXYTECH had a major issue with its online visibility and e-commerce activities. As a result, potential customers were not able to find their advanced automation equipment online.

The digital marketing campaigns of the company were not proving effective to bring the desired outcomes. With poorly optimized product pages, they were losing out on important industrial and manufacturing-related keywords. Hence, all those prospective customers searching for automation solutions could not find HKXYTECH online.

As the company was also missing out on potential business leads, they could not compete with rivals who were more knowledgeable and updated with technology. Furthermore, they failed to rank in relevant online searches for which they lost potential clients across the globe.

Solution

Ranking By SEO employed an extensive plan to rebuild HKXYTECH’s web presence. It included:

• A detailed audit of the company’s current web presence and website architecture.
• In-depth keyword research for automation equipment and industrial production.
• Detecting high-value keywords that potential customers would use to search for automation solutions.
• HKXYTECH’s website content and layout modification like optimizing product description, writing technical content, making the site completely search-engine friendly and more.
• Emphasis on bringing out the distinct technological benefits of HKXYTECH’s equipment.