Eauto’s E-Commerce SEO Case Study

About

Eauto from China or Beijing E-Auto Export Co. Ltd. is one of the top auto trading firms in the business of exporting new and used cars from China to all over the globe. They have over 20 years of experience in China’s automobile and foreign trade industry. The company’s goal is to deliver to global buyers top-notch cars at the most affordable prices and meet different transportation needs under their respective emission standards.

Challenges

Chinese auto Eauto faced major e-commerce SEO issues that massively affected their global online presence. Their website was hardly visible on the SERPs for which prospective international consumers were not able to access their export car services. Their ineffective digital marketing strategies were not impactful to let them connect with potential global customers.

Owing to poor keyword optimization and limited content strategy, Eauto from China did not have strong digital visibility. Their website was not able to clearly convey the distinct value of their car export services, which led to very low organic search rankings.

These SEO issues directly translated to missed business opportunities. The business, therefore, started losing potential overseas clients searching for dependable car export services from China.

Solution

Ranking By SEO took the initiative to bring a complete digital transformation in regard to the distinct car export business of China’s Eauto. What they did was:

• Performed an intense review of the company’s existing web presence and established key areas for improvement in SEO.
• An effective keyword strategy was crafted with focus on export terms for international cars, exact types of cars, and automotive manufacturing keywords for China.
• The website content was optimized to incorporate industry-relevant search terms without affecting technical accuracy.
• Bettering website functionality and optimizing website speed and more to ensure a rational site structure.
• A strong content marketing plan like crafting educational blog articles, comprehensive vehicle guides etc. was devised to position Eauto from China as a thought leader within the car export market.