Angel One Content Writing’s Case Study

Challenges

Angel One was challenged. How to write content that was entertaining, engaging, informative, and relevant to their expansive and diverse client base was taxing. With the overall content strategy failing to adequately showcase Angel One’s highly regarded fintech service, they were lacking in properly educating and converting potential investors. 

Even with several service offerings related to broking and education, the Angel One marketing team also struggled to deliver cohesive messaging. In addition, their technical/compliance knowledge when it came to writing about financial services was challenging for them to convey through text. This meant they were not able to build much trust and credibility with new and experienced investors alike.

Solution

The Ranking By SEO team developed a detailed and comprehensive content strategy for Angel One, honoring the diverse range of services and the diversity of clients. They developed content structures for different financial products to ensure easy understanding of complex ideas written in a reader-friendly language. 

The content approach attributed great importance to educational content that would build credibility for Angel One as a trusted financial partner, not merely a service provider. In doing so, the team wrote educational blog posts, descriptions of Angel One’s services, and funnels into investment guides that outlined Angel One’s offerings and built client confidence in their financial decision-making.

Ranking by SEO crafted a multi-level content strategy that responded to all levels of investor experience. Built with beginner-friendly educational content and advanced financial trading and services content, the content development team assessed the practicality of developing Angel One content and was specific about aligning their content with Angel One’s mission of democratizing financial services.

The Results

After implementing professional content writing services, Angel One saw its organic web traffic increase by 156% in just eight months. It published educational content, which became the major source of client acquisition, and the content-driven leads converted at rates that were 73% better than leads fed by traditional marketing channels.

Angel One’s brand authority was undoubtedly reinforced in the fintech domain, as its blog content has garnered more than 300,000 monthly readers and strengthened its position as a trusted resource for investment educational content. Clients were also significantly more engaged, as email open rates increased by 89% and social media engagement rates soared by 124%.