PPC Advertising for Painters: A Step-by-Step Guide

In today’s highly competitive business world, painters often try several methods to promote their services to earn more qualified leads. Pay-per-click (PPC) is one of those. PPC for painters has become the most preferred choice for delivering higher click-through rates and thus emerged as an effective method of lead generation.

Customers are 50% more likely to make a purchase after clicking on a paid advertisement. It reflects the effectiveness of pay-per-click campaigns. It also indicates that these campaigns are the most effective way to generate predictable painting leads, irrespective of the platforms you select.

Meanwhile, you can avail of all these benefits only when you run an effective PPC campaigns with the right strategy and also a proven approach. In this post, we will guide you to create and run your campaign step-by-step for your painting business online.

What is PPC Advertising for Painters?

PPC advertising for painters is one of the important parts of digital marketing strategies. In this online advertising model, painting business owners pay only when someone clicks on their campaign. It’s the most appropriate campaign for various platforms such as Facebook, Google Ads, and more.

PPC is the most reliable and proven method that helps painting contractors maximize their reach among their target potential clients who are looking for commercial or residential painting services. With PPC ads, a painting company target specific and relevant keywords, locations, demographics, and more. It ensures great relevance and also conversion potential.

What Are The Major Advantages Of PPC Advertising For Painters

When you run your PPC ads with the right strategy for your painting company, you will be entitled to avail of numerous advantages. Let’s explore some of the most promising advantages in-depth;

• Improve Brand Awareness

As per recent reports, ppc ads has the potential to increase brand awareness by up to 80%. Since these ads appear at the top of the organic search results, they are easily visible to users.

When users search for relevant keywords, they visualize your painting company, services, brand name, logo, and more. It allows them to easily remember your brand name and services. These are indeed pivotal to increasing brand recognition.

• Outrank Competitors

A well-optimized ppc ads has an enormous potential to outrank a painting competitor that relies only on search engine optimization(SEO) traffic to generate valuable leads. Meanwhile, you need to keep in mind several important things to ensure your ad outranks competitors.

Make sure the landing page and ad title are relevant and thus match your search intent perfectly. You can boost an ad by optimizing the landing page and also editing your advertisement copy.

• Get Qualified Leads

As mentioned, PPC has immense potential to generate top-quality and valuable leads. Since these ads appear for appropriate keywords to your professional painting services, users who click them are keen on hiring a painting service provider. The major advantage of leads generated with the help of PPC is that they are conversion-oriented.

When you run campaigns by using keywords such as “furniture painting services in New York”, it reflects that you target individuals looking for the same services in a particular location.

• Get Fast Results

Painting PPC campaigns are highly effective when it comes to getting fast outcomes. After approval of the ad, it becomes active. And you will notice an increased traffic within a couple of hours. The reason is that ads become visible in search results quickly.

Proven Tips for PPC Advertising for Painters

So, if you are now ready to start a fresh PPC campaign for your painting business, you need to proceed with the right plan. Apart from this, you can implement the following important tips and tricks;

1. Know your Competitors First

Before you proceed to create an ad campaign for your painting company, it’s wise to go through your competitors that also run any such campaign. You need to check their campaign strategy by going through the following important elements that are crucial to make the ad successful;

• Ad copy
• Headlines
• Ad extensions
• Descriptions
• Landing page
• Keywords

Going through the above elements helps you gain complete insights and also various optimization ideas. A thorough research of your competitors helps you gain valuable insights into crafting and enhancing your campaigns by getting details of the relevant metrics.

2. Be Familiar with your Campaign Objectives

Any PPC campaign can’t be successful unless you run it with a proper objective. Therefore, it’s vital to set your campaign goal first. Make sure your ad campaign objectives tend to influence your ad performance.

So, now the question is, what type of goal can you keep for your PPC campaign?

Well, the most common goal for a PPC campaign should be increasing conversion. The majority of painting companies opt for this objective mainly because PPC works effectively in increasing conversion. It’s a proven technique that attracts high-quality leads and can easily convert.

It’s advisable to set a realistic goal for the conversions you seek to earn or the conversion rate you wish to maintain. It indeed helps you in creating an ad campaign that maximizes conversion rate as well.

Another popular and most common goal of a PPC management is earning several impressions. Though you need to pay only when users click on your ad, you still get an option to select to analyze impressions of your campaign. Impressions are indeed good to analyze if you seek to maximize brand recognition with your target audience.

Once you set your campaign objective successfully, you will be able to create an ad campaign that helps you achieve your campaign successfully. It in fact gives you greater guidance and overall direction for your pay per click advertising.

3. Keyword Research

Your PPC campaign delivers the desired outcomes only when you target the right keywords. So, you need to pick first the right keywords for your campaigns. To shortlist the most appropriate keywords, you need to perform in-depth research by using tools such as Ubersuggest, SEMrush, Google Keyword Planner, and more.

We will leverage here Google Keyword Planner which helps you search the related terms with higher search volumes, level of competition, etc. To use this tool, you need to first sign into your Google Ads. Once you sign in successfully, you can navigate the Keyword Planner Tool. Additionally, be aware of common SEO keyword research mistakes to maximize the effectiveness of your research.

Once you access the tool, you need to opt for “discover new keyword”.

After this, you can enter the search terms that are related directly to your services. For instance, you can use terms like “residential painting” “home painting” or “commercial painting”.

Once you put any of the above terms, the tool then generates a complete list of the related keyword ideas along with details like competition level, search volume, and CPC (Cost-per-click).

You need to emphasize combining localized terms and high-intent keywords like “commercial painting services near me”. Users can filter the results with the help of location to make their reach among the target audience. For increasing ROI, you can find out low-competition and high-conversion keywords.

You need to organize keywords properly into the ad groups according to exterior, interior, or commercial painting to enhance higher quality score and ad relevance. It is necessary for improved ad performance and lower CPC.

4. Geo-Targeting

Click-through rate is an important CTR that Google considers when it comes to determining the performance of the PPC campaign for your painting company. You need to understand that CTR is directly proportional to clicks or impressions.

CTR = Impressions/Clicks

With time, Google can halt your campaign with a lower CTR. So, it’s essential to determine and boost your relevant ad copy to maximize this metric.

To improve your CTR, you need to include various location-specific and local terms in your advertisement copy in the most effective way. It increases your CTR. It works in the most effective way to maximize trust and thus also motivates your target audience to click your advertisement.

• Use Local Contact Numbers

If you use a toll-free number for your painting business, you need to hide it. Instead, you need to use local call tracking contact details on your higher ad placement.

You may be thinking, why?

The reason is your customers are related to a contact detail with the same area code. Implementing these small changes boosts your ad calls.

• Include Zip Code

Most of surveys already revealed that the majority of users search for painting services use zip codes. So, you can use the heading of your relevant ad copy like “Painting contractors in Philadelphia, PA 19046”.

5. Budget Management and Bidding Strategies

Painting industry is highly competitive. So, you need to be ready to spend more bucks compared to other industries and thus make up your mind accordingly. You need to be aware of the fact that in several painting markets, one-click costs more than $35 even without any guarantee that the click and thus can convert into a lead. Therefore, it’s essential to plan your spending with the right strategy.

If your painting business is located in a city like Dallas or Los Angeles, you may be ready to spend an average CPC of approximately $150.

Importance of an Effective Budget Strategies for PPC for Painters

To create the most effective bidding strategy for your PPC campaign, you need to make the right balance between everything, whether it’s competition, marketing budget, or goals. Besides, you need to consider the following important factors too;

• You need to recognize your campaign objective, be it website visits, driving calls, or quote requests. It’s a great idea to harness the potential of Manual CPC that provides a higher control or also improves conversion, especially when you depend only on Google’s algorithm for lead optimization.
• As we already mentioned, you need to use high-intent keywords. For instance, you can use keywords like “painting contractors near me”. It’s a great idea to allocate higher bids for high-intent keywords, especially for your target locations.
• It’s advisable to use geotargeting to focus on only those locations you serve and then adjust your bid strategies for mobile users who have high intention to convert on the go.
• Don’t forget to analyze your campaign regularly. Make sure you use A/B testing on ads and thus make the necessary adjustments to your bidding strategy based on the performance data.

6. Create an Ad Copy

When we say a PPC campaign, it means, you can create your compelling ad copy on different platforms for your painting services, be it Google ads or social media. But, we will discuss here the way to create your Google ads copy on Google by explaining several steps;

Ways to Create a Google Ads Copy

1. Sign into your Account

Your first step is to sign into your Google Ads account to start the entire process of creating an ad copy.

2. Create a New Ad

After login your account successfully, you will come across an option to create a “+New Campaign”.

You need to hit the button and then choose your campaign objectives, which could be either leads, sales, or website traffic.

3. Select Campaign Type

Now, you will have to select the exact type of campaign. For the majority of campaigns “Search” is the right option. So, you can also proceed with this option by setting your budget, targeting, audience, and bidding strategy.

4. Create an Ad Group

It’s time to organize your selected keyword into themed groups completely. Make sure every specific ad group targets some specific keywords.

Tips on Writing an Ad Copy

For writing an effective ad copy, you need to consider the following options;

• Always write an eye-catching headline that can easily tantalize the sense of your potential customers. Make sure your headline includes a unique offer, value, or product. For instance, “Affordable residential painting services”.
• You need to write an informative description with two brief lines that focus on features, benefits, or CTAs. For instance, you can include” Schedule a Consultation Now”.
• Make sure your display URL is clean and relevant.

Before launching your final ad copy, you need to review it thoroughly to check for errors. It gives you a complete preview in terms of how it appears on multiple devices. Once you are satisfied completely, you can publish it.

7. Use Ad Extensions

You can consider an ad extension as a “Bonus” from Google. It’s nothing but works as an ad modifier and makes your ad more clickable and effective as it provides the necessary information to snippets. You will come across a variety of Ad Extensions to use based on your needs;

• Callout extensions: These are necessary to display your unique selling points like “Affordable Services”. It facilitates customers to call directly from your ad copy.
• Sitelink extension: It links customers directly to the appropriate internal page of your website including “Cabinet Painting”.
• Lead For Extension: It makes it easy for customers to submit the necessary information directly with the help of your ad.
• Promotion Extensions: As the name suggests, it’s a great way of advertising your products with limited incentives and discounts.

As per Google’s suggestion, you can use Google Ad Extension as many as possible for your campaigns. It helps you keep your content fresh and thus also prevents an impact negatively on the optimization score of your Google Ads.

8. Measure Key Metrics and Performance

Measuring important metrics and performance for your PPC campaign is necessary to check whether it runs successfully or not. You need to do the conversion tracking in the following important ways;

• You can keep an eye on click-through Rate (CTR) which shows how often users click on your ad.
• You need to analyze Cost Per Conversion (CPC) and Cost Per Click (CPC), which gives you complete details about financial efficiency. Conversion rates also indicate the number of clicks that turn into sales or leads while impression share lets you understand the immediate visibility your ads get.
• Check “Quality Score” as it has a direct influence on your CPC and ad rank. You can also use Ad Spend (ROAS) to determine the overall profitability.   

How much does it Cost to Run PPC Advertisements for Painters?

Well, the average cost of running a PPC campaign for any painting industry ranges between $500 to $5,000 on a monthly basis. Meanwhile, it’s not constant and depends on numerous factors such as competition, location, ad goals, and more.

An average CPC ranges from $2 to $7 to run a PPC campaign for painting-related keywords. To know the exact budget, you can get in touch with a professional PPC service provider.

Wrap Up

No other form of advertising is as good as PPC for growing a painting company. It’s indeed the most reliable method to help your painting business get more leads that convert easily. It’s advisable to always proceed with an impeccable strategy to get the desired outcomes while ensuring the success of your campaign. Following the above important tips will help you in running your campaign with outstanding performance. To ensure success, you should always approach the right PPC company.