The immense rise of various GEO tools has transformed the digital landscape and online visibility. Most of these tools actively contribute to redefining the way users consume information. According to the survey, approximately 13.14% of overall US desktop searches display AI-based search results.
Additionally, AI-powered engines are now capturing search traffic, which was previously handled by conventional search rankings. Obviously, it’s a good shift and thus encourages businesses to adapt their strategies accordingly to ensure content is not only indexed but also cited and featured within AI -generated responses.
GEO tools encourage brands to optimize for generative systems while strengthening both discoverability and authority in today’s fast-growing search ecosystem. In this blog post, we discuss several GEO tools that act as a new frontier of SEO. Let’s explore more.
What are GEO Tools?
GEO tools serve as an advanced platform designed mainly for businesses to optimize their content for AI-powered search engines such as Bing Copilot, Google AI Overviews, Perplexity, and more. It goes without saying that the GEO tools are completely different from SEO tools that mainly emphasize backlinks and relevant keyword rankings.
GEO tools have the capability of analyzing the way generative engines analyze, summarize, interpret, cite information, etc. They help brands to craft better content structure for improved visibility in AI-based direct answers, improve domain authority for higher trust, and track mentions across AI-powered search outputs. These tools are pivotal to minimizing the overall gap between the emerging world of generative search and traditional SEO practices.
12 Most Popular GEO Tools of 2025
Now, it’s time to discuss some of the top GEO tools that have gained vast popularity and provide complete and valuable insights into the content’s visibility of your brand in generative AI engines. Let’s explore them one by one.
- SEMRush AI SEO Toolkit
Pricing: $99 per domain (Upgrade is available)
Being one of the most sought-after GEO tools, SEMrush’s AI SEO Toolkit reflects the way AI-driven platforms such as Google’s AI Mode and ChatGPT recognize and portray your brand. Whether you draft a content strategy or redefine positioning, it indicates the strengths that resonate properly with AI users and also those areas that need to be improved.
First and foremost, it gets a complete overview of your AI share of voice at the top of LLMs, especially compared to many other market players.
Apart from this, it also highlights the way AI platforms portray your brand. It also reflects what shapes the public sentiment. You will visualize the things that strengthen out and also areas that need to be improved. It gives you a complete idea in terms of how your brand is perceived overall.
Apart from these details, the tool also reveals many real questions that users often ask related to your brand. It also tracks the way your AI visibility evolves over time and reflects any specific AI prompts you rank for.
The most important thing about this tool is that it produces strategic recommendations according to the LLM data. These include many popular tips related to your content product positioning, marketing, business direction, and more.
Top Features
- Brand Performance Reports
- AI Crawlability Audits
- Competitive AI Intelligence
- Customer Insights from AI Queries
- Automated, Presentation-Ready Reports
- Conductor
Pricing: Free Trials (Up to 3 weeks), Custom Pricing Model
Conductor is another GEO platform, available exclusively for enterprise teams. The tool is designed with ease of use in mind. It offers a fully comprehensive view of various AI metrics like citations, mentions, market share, and more across AI platforms like Gemini, ChatGPT, and many others. It makes your task of comparing yourself against your stiff competitors effortless.
The tool includes an AI Search Performance Report that gives you detailed information regarding AI-generated responses you appear for. It also gives you complete details related to search intent, persona, and how your exact position changed over time.
Conductor also provides data-driven insights about LLM crawler activity and technical issues that may impact your content’s visibility.
Features:
- AI-Powered Visibility Tracking
- Competitor Benchmarking
- Intuitive Dashboards
- Content Recommendations
- Customizable Reporting
- Collaboration Tools
- AthenaHQ
Pricing: Lite ($270 to $295), Growth ($545 to $595), Enterprise (+$2000), and custom pricing.
Athena HQ is a robust GEO tool that is appropriate for businesses to optimize their online presence for AI-based search platforms. It emphasizes mainly on structured data or schema markup, semantic optimization, and conversational relevance.
The tool has the capability of analyzing the way generative AI interprets and also surfaces content. It ensures brand appearance in any AI-driven answers and also recommendations.
Be it knowledge graph mapping, query intent analysis, or AI-readability scoring, this GEO tool allows marketers to adapt their content strategies according to a new era of AI-driven search, authority, increasing visibility, and user engagement across different generative engines.
Top Features:
- Multi-AI-Engine Visibility & Monitoring
- Competitor & Source Intelligence
- Content Gap & Optimization Tools
- Analytics & ROI Tracking
- Dashboards, Reporting & Enterprise Readiness
- Global and Localization Support
- SEMrush AIO
Pricing: Custom Pricing Model, Pro ($117.33/month), Guru ($208.33/month), Business ($416.66/month)
As an enterprise GEO platform, Semrush AIO is useful for performing numerous activities such as analyzing, tracking, and enhancing brand visibility in AI-produced answers.
In case you manage a highly complex brand portfolio or also work globally, this platform lets you understand the way AI systems portray varieties of products across multiple regions and also customer queries.
It also gives you complete details related to structured workflows to boost positioning, address any misinformation, and analyze benchmark performance over time. For instance, you can easily automate prompt or keyword research and also produce appropriate AI user queries to boost visibility analysis.
Top Features:
- Site Audit
- Domain Overview
- Position Tracking
- Organic Research
- Traffic Analytics
- Advertising Research
- Brand Monitoring
- Goodie AI
Pricing: Tiered Pricing Structure, Price ranging from $299 to $1499 on a monthly basis.
Being an emerging generative engine optimization tool, Goodie AI helps you optimize your user-generated content properly for AI-based search experiences. It’s completely different from any traditional SEO platforms and focuses on creating content for AI assistants and generative search engines, which ensures improved visibility in context-based and conversational queries.
The tool leverages advanced natural language processing (NLP to optimize structured data, analyze user intent, refine content tone for AI readability, and more. It also offers detailed predictive and valuable insights into how generative engines tend to surface your content. This makes it highly important for brands that prepare for the future of search even beyond the traditional SERPs of Google.
Features:
- Unified Visibility
- Brand Monitoring
- Optimization Hub
- Performance Analytics
- GEO-Optimized Content Creation
- AI Shopping
- Attribution and ROI Analytics
- Strategic Brand Narrative Control
- Real-Time Insights
- Otterly
Pricing: Lite ($29/month), Standard ($189/month), Premium ($489),
Otterly.AI helps you analyze the overall AI search performance across Perplexity, ChatGPT, Google’s AI Overviews, and more. It works better for teams focused on real-query tracking and prompt-level performance.
You need to put the broad term “project management tool,” and then the tool produces the most appropriate AI-powered search prompts you can easily determine from your dashboard. It means you can easily track the exact phrases that your potential customers use when they ask AI assistants about solutions that you provide.
The tool is capable of detecting when any AI platforms cite your content with proper links. In case ChatGPT recommends your how-to guide, especially when users ask about the latest industry practices.
Features:
- Monitoring Search Prompt
- AI Search Tracking
- Keyword-to-Prompt Research
- Link Citation Tracking
- Brand Mentions
- Sentiment Analysis
- GEO Audits
- User-Friendly Interface
- Automated Reporting
- Profound
Pricing: Lite ($499/Month), Custom Pricing Plan for Enterprise
As an enterprise-grade GEO platform, Profound provides you with a complete view of your brand’s AI visibility across a range of platforms. It provides detailed and data-driven insights into link citations, brand mentions, and website pages that AI tools use in their relevant answers.
If you offer products online, this platform helps track the shopping visibility of ChatGPT. It lets you analyze how exactly your product becomes visible when customers leverage AI shopping assistants.
Features:
- AI Visibility and Tracking
- Sentiment and Brand Analysis
- AI Content Optimization
- Competitive Benchmarking
- Workflow and Templates
- Reporting and Alerts
- Enterprise Security and Reliability
- Integration
- Scrunch
Scrunch is another high-grade GEO tool that is best for enterprise teams. It helps them detect and correct even false narratives better in AI-based answers. In case you have more concerns related to any outdated product information, broken messaging, or competitor-biased summaries, it offers a complete solution for your team.
Besides, Scrunch also provides you with clear insights into the way your brand appears in AI-driven answers. For every tracked query, you can easily visualize position, visibility, competitive standing, and sentiment. It’s indeed a granular approach that enables you to recognize various specific areas where your brand narrative requires strengthening.
The tool delivers the following results when you type the query like “What is the Top-Rated CRM Software for Sales Team?”
Top Features:
- Massive Influencer Database
- Campaign Management
- Advanced Discovery and Filtering
- Audience Analysis and Reporting
- AI Search Monitoring
- XFunnel
Pricing: Free and Paid
XFunnel has an immense capability of blending AI visibility analytics with expert support and also actionable playbooks. The tool comes with a feature, “Buying Journey Analysis” dashboard, which makes it completely unique.
This feature indeed breaks down the AI visibility of your brand at every stage of the funnel, right from awareness and consideration to conversion. This approach indeed enables you to find out where potential customers may fall caused to downgrading AI visibility.
For instance, you may also discover your brand is visible most frequently in awareness-stage queries. Meanwhile, it’s missing from those prompts that are comparison-based, where buyers generally make decisions.
Top Features:
- AI Query Simulation
- Buyer Journey Mapping
- AI Visibility
- Citation Analytics
- Optimization Playbook
- Competitive Intelligence and Benchmarking
- Scalable Infrastructure for Enterprises
- Visibility Scoring and Sentiment Analysis
- Peec AI
Pricing: Starter (€89/month – up to 5 prompts), Plus: €199/month, and Business: €499/month
Peec AI is the most useful tool, especially for marketing teams. It helps them gather real-time visibility into the way their brands are visible across various AI platforms. For instance, you can create a complete list of custom prompts to analyze and track the visibility of your AI brand with the use of a single dashboard.
Now, the question remains, why is Peec AI unique and popular? Well, the answer is none other than real-time alerts. If your business suddenly witnesses a gain or loss of visibility for any particular prompts, you will be informed of the same quickly. With the quick notification system, you can easily capitalize on sudden progress or also resolve issues before they become worse.
Features:
- AI Visibility Tracking
- Detection of Content Gaps
- Competitor Monitoring
- Trend Analysis
- Prompt Optimization
- Actionable Insights
- Evertune
Pricing: Custom pricing for enterprises
Communication teams leverage this tool to know about their positions, products, messaging, etc., about appearance in AI-driven answers. This platform, in fact, goes beyond basic visibility, and thus lets you analyze the way AI platforms create your brand narrative.
This kind of attribute-level analysis reflects products that get benefits from AI models that overlook or emphasize. It helps you find disconnects between your messaging and the way AI platforms explain your offerings.
For instance, you may easily discover while focusing on the ease of use of your products. On the other hand, AI assistants focus mainly on technical specifications and pricing.
Top Features:
- AI Brand Monitoring
- API-Driven Insights
- Influencer and Source Mapping
- Enterprise-Focused Scaling
- Content Strategy
- Optimization Guidance
- Writesonic GEO Suite
Pricing: Starting ($249/Month), Advanced ($499/Month), Enterprise (Custom Pricing)
Writesonic has the ability to pair content creation with the help of GEO analytics. It allows you to write, optimize, and thus also track the way your content performs across a range of AI platforms.
It reflects how frequently your content is mentioned in AI answers. Besides, it also reflects which queries boost those mentions. Apart from this, you can also see sources that obtain more citations.
When you find any visibility gap, you need to resolve it immediately as soon as possible. The tool’s AI SEO and also its AI Writing Tools let you create fully optimized content on the spot. This kind of creation and integration of data analysis distinguishes it from many other platforms.
Top Features:
- AI Traffic Analytics
- Brand Presence Explorer
- Real-Time Monitoring
- Competitive Benchmarking
- Actionable Recommendations
- Reporting and Integration
FAQs
Well, GEO tools are useful for many professionals, whether they are SEO professionals, digital marketers, businesses, or content creators.
To make a selection of the right GEO tool for your organization, you need to determine its scalability, accuracy, and integration with your existing SEO efforts and workflows. Besides, you can also make an effective comparison of features such as focused keyword tracking, AI-based insights, competitor analysis, keyword tracking, and more.
No, it’s not possible. But it’s indeed possible to redefine traditional search engine optimization. GEO focuses mainly on AI-based search; SEO fundamentals such as backlinks and content quality remain pivotal. Besides, these tools encouraged marketers to adopt impeccable AI-friendly strategies for improved visibility with the evolving search landscape.
There are many tools that are best suited to track AI search visibility. These mainly include AthenaHQ, Otterly, and more.
Wrap Up
GEO tools have transformed SEO extensively by aligning with AI-based search behavior. Unlike traditional search engines, it focuses mainly on intent, context, natural language, and more. Besides, it also resonates perfectly with generative engines and users. With the continuous evolution of AI-based search, businesses that adapt early with GEO tools get a highly competitive edge in terms of relevance, visibility, engagement, etc. It ensures GEO is not only a future but also at the forefront.
