VRset SEO Case Study

Challenges

A thorough analysis of VRset website helped us identify optimization issues that were causing it to not rank well on Google. After reviewing everything from on-page SEO to technical SEO and even backlinks for VRset, we found the following performance bottlenecks: 

• Poor Website Crawlability: Search engines were finding it hard to crawl important pages on the VRset website, which made it difficult for them to build relevance for different webpages against user queries. 
• Keyword Cannibalization: Different pages were targeting the same keywords, and they were competing against each other.
• Lack of Backlinks: The website did not have a high volume of quality backlinks from relevant websites & forms.
• Outdated Content: The content on the website was old, irrelevant, and it didn’t cater to the primary concerns of the target audience. 

Solution

RankingBySEO Inc. developed a complete SEO plan for VRset to help the site maximize its visibility in the organic search results on Google. Our solutions included:

• Technical SEO Fixes: Fixed crawl errors & removed broken links from VRset to ensure that the site had a sound technical foundation for betting rankings on Google.
• Proper Keyword Usage: Removed keyword cannibalization by differentiating the search intent. Used the right keywords on every page based on a clear target.  
• Backlink Campaign: Created high-quality backlinks for VRset on relevant websites along with forums. 
• Fresh Content Creation: Created and published SEO optimized content on the VRset website to boost its discoverability.  

The Results

RankingBySEO Inc. executed full-scale SEO for VRset for over 3 months, between May and Aug 2025. The campaign delivered 18.7K clicks along with 642K impressions toward the end. The website had an average CTR of 2.9% average CTR while its average position was 8.6.

• Clicks & impressions started the month of May at a strong baseline. Clicks were in the range of 60 to 125. The impressions were approximately 2K to 4K per day.
• Clicks and impressions metrics accelerated sharply in June. Clicks climbed from 100 to a peak of 225. And impressions increased from about 4K to a peak of nearly 10K by June 20. 
• There was a brief pullback in performance but it was temporary. The results for VRset surged to new highs with clicks at 270 & impressions at 12K.
• Clicks and impressions moderated from their peak but held well above the levels seen in May and early June. 
• An average position of 8.6 kept results consistently on Page 1 of Google throughout. The 2.9% average CTR reflects steady engagement for VRset toward the end of the SEO campaign.