Dental Home’s E-commerce SEO Case Study

About

Toezone was founded in 1974 in the United Kingdom by Sharon Anderson who established it as a kids’ footwear manufacturing company. Their footwear designs combine comfort, safety and fun which parents and children alike would adore. For their commitment to quality and safety, they stand out today among the top competitors in the footwear industry.

Challenges

Toezone was not doing well with their online exposure and ecommerce operations. As their site was not on the search engine listings, finding them was difficult for prospective customers. This resulted in fewer individuals being aware of their high-quality children’s shoes.

Their website had low visibility while the product pages were not optimized across search engines. This ruined their opportunity to be shown in relevant searches. Parents looking for reliable and quality children’s shoes were, therefore, unable to find their products.

The lack of proper SEO was directly affecting their sales and brand recognition. Their online marketing efforts were not generating the traffic they desired. Finally, they were in need of assistance to enhance their digital presence and attract more prospective customers.

Solution

Ranking By SEO intervened to come up with the following strategies for fruitful results:

• Started with a thorough audit of their current website and digital presence.
• Conducted a detailed keyword research on children’s shoes.
• Found the most appropriate and frequently visited search keywords which parents utilize when searching for children’s shoes.
• Optimized the structure and content of Toezone’s website.
• Updated product descriptions, crafted informative yet appealing contents of high quality, and inserted all relevant keywords.

All these strategies combined to make the site more search engine friendly and appealed to prospective buyers as well.