Sprung’s SEO Case Study

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Retail

About

Scotland-based Sprung Gym Flooring is the one-stop destination for non-slip rubber gym flooring solutions. The journey of Sprung started back in 1972 with the establishment of its parent company Marcias Flooring Ltd. By introducing Sprung, the team want to take the UK fitness community to the next level and deliver flooring solutions that will take their journey towards a healthier and fitter world.

When We Started

Let’s check out how our comprehensive digital marketing strategy has helped Sprung in creating a strong online presence in the gym flooring industry.

When the company reached out to us with their challenges, we analysed their situation and implemented some excellent digital marketing solutions that helped them a lot.

We have conducted a thorough analysis of Sprung’s online presence and created a tailored digital strategy that helps enhance their web presence throughout. Our agency even optimized its website for search engines, ensuring that it will rank higher in relevant search results.

Our professionals also focused on revamping their branding and ensuring consistency across the website, social media, and their other online profiles. We have also managed to master their social media accounts by posting informative content on them, creating captivating posts and engaging with followers regularly.

The Results

Once our customized digital marketing solutions were implemented, the outcome was quite positive and surprising.

Within six months, their gym-flooring website started to rank on the very first page of Google for relevant keywords. This leads to a significant increase in their website’s organic traffic.

Their website’s online branding became consistent and recognizable across all platforms, which helps in building trust among potential clients. Their social media posts started to gain more shares, likes, and comments, which led to an increase in their business reach and engagement.

The company also started to receive some more positive reviews from satisfied clients. This successfully helps them counteract the impact of negative feedback. Over the years, the number of new clients significantly increased by 30% and there is a substantial boost seen in the company’s revenue.