Solar Life’s Case Study

Website Focus: SEO

Website Platform: WordPress

Services Provided: SEO, Local SEO,

Business Type: Business to Consumer

Client Industry: Equipment

About

Solar Life, established in XYZ, is a top-tier company that offers solar and lithium batteries based in Switzerland. It provides a wide variety of clean and green energy storage solutions for home use, industries, as well as businesses.

To hasten the shift towards sustainable energy, Solar Life has devoted itself to creating long-lasting battery packs that are efficient and dependable. These batteries help people lead more independent lives with less pollution at lower costs.

Through having such a strong commitment to innovation and sustainability, Solar Life has gained trust easily in the renewable energy field within a short time. Trustworthiness comes because they have a team of highly skilled engineers and technicians who are dedicated to coming up with modernized battery technology.

The Challenge

Even though it provided better merchandise in comparison to its competitors, Solar Life could barely have its online place in the very competitive renewable energy business. This meant that the website lacked an appeal on search engines and those looking for what they sold would not be able to find them.

Moreover, their pay-per-click (PPC) campaigns did not bring about any significant outcome resulting in a waste of resources in advertisements that were not profitable due to low conversion rates from customers.

Due to these challenges, Solar Life was unable to effectively reach its target audiences in the marketplace place thereby impacting its capacity to grow considering that the majority of online visibility as well as obtaining potential leads could be actualized in this sector.

When We Started

With our assistance, Solar Life achieved its business goals and reached out to its target audience:

To deal with Solar Life’s ranking problems, we began using a whole strategy that concentrated on both SEO and Pay-Per-Click Optimization. To start, our way involved making sure we had evaluated the company’s website as well as what was already there in terms of other ways of doing things concerning organic ranking.

We came up with a strategy that aimed at adding content in the form of educational articles that have selected keywords. With these efforts, we observed an increased traffic drawn to the website.

We focused on making targeted keywords and improving ad copy quality to increase relevance and quality scores in the company’s ad campaigns, which we redesigned using advanced targeting options to help reach more suitable potential customers across various platforms on the PPC front.

The Results

Through the implementation of Ranked by SEO’s search engine optimization and pay-per-click strategies, Solar Life recorded a substantial boost in its internet presence and customer prospects resulting from its online advertisements. The organization’s site experienced a remarkable rise in its free circulation on the net boosted by moving up in search engine results for respective product descriptions.

The result of the optimized PPC campaigns is a higher click-through rate and better conversion rates. This leads to a more efficient use of the advertising budget. Combining improved organic visibility with focused paid advertising greatly increased quality leads for Solar Life.

Due to these organic efforts to rank, Solar Life was able to improve the floor it holds regarding the provision of solar and lithium batteries in Switzerland. Solar Life experienced a growth in both its online visibility and market share, it is on its track to prosperity in the green energy sector.