Smilehandyy SEO Case Study

Challenges

RankingBySEO Inc. reviewed the SEO strategy that Smilehandyy was implementing in detail. This helped our team figure out the most important optimization challenges that the site was facing, which were affecting its performance on SERPs. Our research uncovered the following issues:

• Incorrect Redirects: The redirects on the Smilehandyy website were creating chains and loops. Some of them were pointing users to irrelevant pages that were not used at all. This was creating a poor user experience, which was increasing bounce rates and sending negative signals to Google in terms of your site’s ranking.  
• Poor Location Pages: The location pages didn’t have relevant, useful, and engaging content to inspire trust in your services. Also, the layout of the location pages was low-quality, which made navigation quite difficult for users.
• Low Volume of Backlinks: Smilehandyy’s website had backlinks from relevant sources. The number of backlinks was quite low. It wasn’t enough to outrank the competitors who had better backlink profiles than Smilehandyy.
• Slow Loading On Mobile: The site was not loading fast enough on mobile devices. Since search engines do mobile-first indexing, the poor performance on smartphones was signaling a frustrating experience for customers to the search engines. As a result of that, Google was ranking Smilehandyy lower in its search results. 

Solution

With a focus on solving the core SEO issues for Smilehandyy first, we created a comprehensive SEO plan that covered all bases. Here is how we executed our site optimization campaign for this client: 

• Redirects Fixing: Our team analyzes all of the redirects on your site to ensure that all of them work as intended. We identified problematic redirect rules and fixed them to avoid chains and loops. Our team added one-step redirects to improve crawl efficiency. And this also resulted in a smoother navigation experience for user pages.
• Location Pages Optimization: We optimized the layout and the content of the location pages on Smilehandyy website. We added creative content along with visual elements that grabbed the attention of the readers. We were able to increase engagement for the location pages and it also had a direct impact on the rankings of the client’s website.
• Backlinks Volume Increase: We analyzed the existing backlink profile of Smilehandyy to find the sites that they had gotten backlinks from in the past. Based on the relevance, we researched more relevant platforms that also had high authority. After that, we executed a custom outreach campaign to help Smilehandyy get backlinks from these websites. We were able to increase the number of backlinks a lot, enabling Smilehandyy to outshine the competitors easily.
• Mobile Loading Speed Optimization: We identified and fixed the key performance bottlenecks that were slowing down the loading speed of the website. Our team compressed large images & got rid of unnecessary scripts. We fixed all technical issues to make sure that the client’s site loads faster on smartphones. 

The Results

We implemented a comprehensive SEO campaign for Smilehandyy to help the site improve its clicks, impressions, and also SERP rankings on Google. Here is a look at the results we delivered for this client:

• Increase in Organic Traffic: The organic clicks for Smilehandyy went up to 238K clicks. This highlights a substantial increase in organic traffic as well as search visibility over the campaign period for our client.
• Impressions Boost: The impressions for the Smilehandyy website went up to 2M. This means that the site appeared frequently in relevant search results. Also, the 11.9% CTR also indicates that a massive number of those impressions ultimately led to actual clicks for your site. 
• Better Keyword Performance: The client’s website had an average position of 10.6 after our SEO campaign. It shows that the website was performing around the first- & second-page boundary on Google across its ranking keywords. 
• Upward trend: The chart given above shows that clicks and impressions are generally moving upward over time. The sharp spike in January indicates a notable increase in organic visibility for the Smilehandyy website.

Overall

238K clicks, 2M impressions, and an 11.9% CTR show that the SEO campaign that we ran for Smilehandyy enabled them to expand their organic reach. Our campaign brought in considerable conversion opportunities for the client, and their ROI exceeded expectations.