Signs Outlet Local SEO Case Study

Challenges

Although Signs Outlet had a website, it wasn’t able to attract local organic traffic, and the conversions were quite low as well. We conducted a comprehensive analysis of the website, and we were able to find the following issues:

• No Visibility in Google Maps: The brand did not appear in Google Maps or the Google 3-pack space, which was resulting in a lot of missed opportunities for the brand.
• Lack of Local Citations: Signs Outlet had very few listings for the business in the local directories, and this kept their authority in the eyes of search engines quite limited.  
• Missing Local Business Schema: The website didn’t have Local Business Schema set up for it. Google couldn’t identify the business, its location, services, and contact information as there was no relevant schema on the site.

Solution

Once the challenges were identified, our focus shifted to creating a unique local SEO plan of action for Signs Outlet to help them outdo the competitors in their target service area. 

• Google 3-Pack Ranking: We created and optimized the GBP for Signs Outlet and built its local authority to help it get ranked in the Google 3-Pack. The Google Business Profile has accurate business details, optimized GBP posts, and positive reviews which have contributed to better rankings on the Google 3-pack. 
• Local Citations: Our team listed the Signs Outlet business on the popular local directories & online platforms. This helped establish authority for the company which also positively affected its presence in the local search engine results. 
• Local Business Schema: Implemented relevant local business schema to help search engines better understand the Signs Outlet brand. This schema improved crawlability & indexing of the website, making it rank higher against relevant local search queries. 

The Results

The Local SEO campaign delivered measurable for Signs Outlet where they experienced heightened search visibility along with better organic traffic throughout the reporting period. Here is an overview of the results we generated:

• 6.86K clicks from Google Search: Our campaign generated 6.86k organic clicks and there is a clear trend toward further upside. This shows an improved local search visibility which also has translated into meaningful website traffic.
• 149.2K search impressions: The website appeared 149,200 times in search results. We were able to expand its exposure across relevant local & service-based searches.
• 4.6% average CTR: The client’s website had a 4.6% click-through rate. It indicates that the website successfully attracted a huge portion of users to click through to the website who encountered its listings in search results.
• Average position of 12.8: The website maintained an average search position of 12.8 on SERPs. This places its overall visibility close to the first page while providing scope for further local ranking improvements.
• Sustained visibility across the campaign: The performance remained relatively consistent from December through May. The clicks & impressions showed recurring growth and fluctuations rather than a single isolated spike. This indicates a sustained local search presence for our client. 

Overall

The Local SEO campaign generated 6.86K clicks from 149.2K impressions. Our client’s website achieved a 4.6% CTR and their search result visibility has become sustainable as well.