We start by thoroughly assessing your website’s current status to pinpoint its strengths and weaknesses. This evaluation involves a comparative analysis with your competitors to identify strategies for outperforming them. We delve into technical performance, current search rankings, and the overall user experience. These insights serve as the foundation for our SEO strategy, guiding our subsequent steps to enhance your online presence and surpass your competition.
Our comprehensive competitive analysis examines your competition’s keyword rankings, backlink profiles, and marketing strategies. Understanding your competition is vital for gaining a competitive edge. We scrutinize their SEO strategies to uncover ways to outperform them in their domain. By identifying the keywords, they rank for, we spot opportunities for your strategy. Analyzing their backlinks helps us gauge online authority.
Once the initial research is completed, we conduct detailed research into the keywords that you need to target throughout your SEO campaign. We find high search volume and low-difficult keywords for your business with the highest potential for ranking at the top of SERPs. We create a complete content calendar by combining long-tail and short-tail keywords so that you can start creating content around them.
After the keyword research phase, we start creating valuable and informative content around the search terms that we gathered for you. We create engaging content that addresses the queries and concerns of your target audience. Once we have established the premise through the content, we promote your website as the solution to their problems. Our expert copywriters help formulate and improve your brand message which helps you connect with your audience in a much better way.
We optimize the content, metadata, and visual elements of your website such as images for SEO in this step. During the on-page optimization process, we use your target keywords in the content title, headings, image alt text, and metadata to ensure that your web pages are well-optimized. When search engines see your target keywords in all the right places, it makes them rank your website higher on the search engine result pages.
Our technical SEO experts conduct activities that form a solid technical foundation for your website. These activities may include code compression and optimization, website speed optimization, and website architecture optimization. We also submit a sitemap of your website to the Google Search Console to make your website easy to crawl, index, and rank for search engines.
Once we have optimized the on-page and technical elements of your website, we start working on optimizing the user experience so that your target audience may be able to use your website without any hassle. User experience optimization activities that we perform on your website include ensuring seamless navigation, visual appeal, and ease of performing your desired action.
Your website ranking is going to be as good as your backlinks profile. At Ranking By SEO, our team finds the ideal sources for you to reach out to for link building. We help you connect with the right platforms in your domain so that you can get links from them to your website. Our manual approach to building links makes our services stand out from the crowd.