Ranking By SEO specializes in SEO marketing in Raleigh, where we use a proven process to help businesses in this city elevate their local exposure by gaining better rankings in search results. Here is how we implement our process:
1. Initial Audit
We analyze your entire website and audit its online presence to see how well it ranks on traditional and AI search. We evaluate on-page SEO, off-page SEO, and technical SEO of your website to figure out the SEO efforts we need to do in order to optimize it properly.
Some elements we look at are website structure, page speed, mobile usability, indexing, and crawlability of your website. Not only that. We also check the content quality, backlinks, and the overall user experience that people have on your site. With this assessment, we are able to see the areas where your site lacks, allowing us to create a comprehensive plan to improve its position on SERPs.
2. Competitor Analysis
Understanding your competitors is just as important as analyzing your own website when it comes to initial SEO analysis. We review the top-ranking businesses in Raleigh that relate to the products or services you offer to identify the keywords they target and their content strategy.
We also review their backlink profile and the overall SEO strengths that your business needs to know. With this research, we are able to optimize your website in a way that outperforms the competition, helping you rank higher in the search results for the target keywords.
3. Raleigh-Based Keyword Analysis
At Ranking By SEO, we use powerful keyword research tools to identify the top phrases that your audience is using in Raleigh to look for businesses similar to yours. Our extensive keyword analysis focuses specifically on Raleigh and the surrounding service areas. We find location-specific phrases that have a high search intent so that we may learn about the keywords that potential customers are using when searching for your products or services in Raleigh.
The keyword selection is done based on the search volume, ranking difficulty, and user intent. We also look at the keywords of the competition to find the phrases they are targeting in their strategy.
4. EEAT Content Creation
We create high-quality content for your business in Raleigh with EEAT signals to make sure that it ranks higher in the search engine result pages. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are some crucial factors that Google considers when ranking content for your target keywords on the web.
Our team creates informative content that’s well-researched and answers customer questions in several possible ways. We also optimize each piece of content with relevant keywords and maintain a clear structure to boost its readability. Our team adds internal linking and valuable information in the content to further encourage user engagement.
5. On-Page SEO
After content creation, our focus shifts to on-page SEO, where we optimize the on-site elements so that the pages rank at the top on search engine results pages. We optimize the title tag and meta description of each page with the right keywords. And not just that. We also internally link relevant pages so that the domain authority gets distributed evenly throughout your website.
Other on-page SEO factors we focus on include the use of schema markup, keyword placement, and content structure. We use white-hat SEO practices throughout the on-page SEO process to ensure that your site performs at its peak in the search results without any risks.
6. Technical SEO
Ranking By SEO builds a solid technical foundation of your website with technical SEO services that prime your website for top rankings in the search engine result pages. We optimize technical elements so that search engines can crawl your site, index it, and rank it appropriately based on how well you’ve handled other aspects of its SEO.
We identify and resolve issues that may limit your website’s performance, such as broken links, crawl errors, duplicate content, and slow loading speeds. We also handle XML sitemaps, robots.txt configuration, and HTTPS security setup during the technical SEO phase.
7. AEO & GEO
We specialize in AEO and GEO optimization, where we boost visibility for businesses in Raleigh in the generative AI responses and AI answers. We optimize the content on your website and structure it in a way that makes it AI-friendly. Since most people use AI systems like ChatGPT, Gemini, and Claude to look for the information they want, visibility in the AI search has become quite important.
And this is what we do for clients at Ranking By SEO with AEO and GEO solutions. By providing concise answers through content and building your authority, we make sure that AI search engines can find your content and cite it against relevant queries from users.
8. Local SEO
Businesses in the Raleigh region need local SEO to rank at the top in the search results against user queries with location-specific keywords. With our local SEO strategy, we help your business become more visible to customers who are searching within Raleigh and surrounding areas for the products or services you provide. We optimize your business profile and location pages with the right keywords.
We also add local citations, ensure NAP consistency, and get positive customer reviews to improve your local presence. We also strengthen your presence in map results and local search listings so that nearby customers are able to easily find your business and interact with it.
9. Backlink Building
This is the most important part of off-page SEO for us, where we acquire backlinks for our clients from authoritative websites across the web. Our strategic link-building campaign focuses on earning relevant backlinks that we get from trustworthy websites within your industry. We avoid low-quality or spammy tactics, as they may have a negative impact on the ranking of your website instead.
Our white-hat outreach methods strengthen your website’s authority and help it earn the trust of search engines, which also boosts domain authority. Combined with quality content and technical optimization, our backlink strategy supports sustainable SEO growth for your business that keeps delivering great results.
9. Performance Tracking & Reporting
To ensure that our SEO strategy keeps performing at its top for Raleigh businesses, we keep tracking its performance. We track the improvements in keyword rankings, organic traffic, and conversions. We track the essential KPIs and create comprehensive SEO reports based on the results. The reports show everything SEO activity we have done for our clients and the results we have generated because of them.
The reporting allows us to keep everything transparent as we work to improve your ranking in the SERPs. With SEO reports, clients can see the results of their investment in real time and decide on the future of the campaign based on that.