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It does not matter whether you are a retailer that sell online or a retailer that uses the online medium to drive the customers to your brick and mortar store. It is important to be found in the search results for branded and non–branded search terms. Ranking By SEO India offers retail SEO services to retail companies that want to generate traffic to get business. We will help you in optimizing your websites for all the locations for your local search. We would also do a research into your current marketing strategies and then integrate your social media efforts.
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The first step of the on page optimization strategy that we would adopt is that we would study your website and the current marketing strategy that you have adopted in order to move further with your plans. If your website has an e-commerce element to it then very discerningly we would optimize the pages based on sales volumes if the products and inventory keeps on changing. The next thing that we would do is the keyword research to know the kind of searches that your audience makes. The keyword research would bring to notice the keywords that we should be using in order to optimize your site in the most proper of manners. The findings that we get will give us an idea and then we would sit with you and shortlist 4 or 5 keywords that would create the maximum impact on the audience. These keywords would be inculcated naturally into your web content and into the meta tags of the each page.
The second stage of the optimization would include the white hat link building techniques. The way we would move about is by developing and executing a link building strategy for a period of twelve months that would help us in gaining search engine reputation and improve the rankings on the search engine result pages. We would also do a link audit that would give us an idea as to what are the relevant links of your competitors and yours. This would help us in guiding your link building campaign. In the cases of the retail SEO we also need to utilize the local optimization tactics and submit to the local directories as people also search for the local retail businesses on their smart phones. Since content marketing plays an important role in the entire link building campaign therefore it is necessary that we include article marketing, press release distribution, blog commenting, video marketing, social networking and business profile creation and relevant directory submission.