Pranava Ayurveda PPC Case Study

Challenges

We analyzed the Google & Meta ad campaigns for Pranava Ayurveda to find performance bottlenecks in them that were affecting the results for the client. After doing a comprehensive analysis, here is what we found:

• Broad Audience Targeting: The ad campaigns were targeting broad audiences without taking into account demographics, ideal customers, and location. This was resulting in a lot of irrelevant leads for the client. 
• Poor Ad Budget Allocation: A huge part of the ad budget was being spent on low-performance PPC campaigns. 
• Ineffective Big Strategy: The bidding approach for the Google ad campaign was not precise, as it didn’t align with the conversion goals of the client. 
• Low Impressions: The overall visibility of the campaign was quite low which resulted in fewer impressions for a high ad spend.
• Weak CTA on Ads: The ads didn’t have attractive CTAs. They were not solid enough to inspire action from the people viewing the ads.
• Low ROAS: The return on ad spend was poor because of inefficient audience targeting. And the returns were not strong enough relative to the amount of money being invested in the campaigns.

Solution

Precise Audience Targeting: Instead of using broad targeting, we narrowed it down based on the demographics as well as the interests of your target audience. Along with that, we aligned the campaign’s targeting with the behavior & purchase intent of your most ideal customers.  

Accurate Ad Budget Allocation: After testing different ad campaigns, we shifted the ad budget toward the campaigns that were delivering the best results. This allowed us to focus more on high-performing campaigns that were bringing in the greatest number of conversions for the client.    

Bidding Strategy Strategy: We adjusted the bidding strategy for the ad campaign based on the objectives as well as the previous performance data to improve the efficiency of the PPC campaign for the client.

Impressions Enhancement: We optimized the ad quality for Meta & Google ad campaigns. Along with that, we also improved bidding and ad targeting to generate more impressions for the client. The online visibility got better and impressions, along with leads, went up as well.

Effective CTAs: Our team tested different CTAs based on the goals that the client wanted to achieve for their healthcare practice. We were able to find effective ones that brought in the exact actions that the client wanted. 

ROAS Optimization: We reviewed the Google and Meta ad campaigns based on real-time data to find performance bottlenecks. With this latest information, we kept improving the campaign to optimize the return on ad spend. 

The Results

We created a comprehensive Google and Meta Ads campaign for Pranava Ayurveda to drive leads for the client across their entire digital presence. We ran targeted ad campaigns with unique creatives to increase engagement, attract leads, and maximize conversions to bring in better ROI.

• Generated 44 conversions: Our Google Ads Campaign resulted in 44 conversions for Pranava Ayurveda. This is an increase of 29 conversions compared with the previous period, showing a massive improvement in conversion generation.
• Increased clicks to 364: The PPC ads generated 364 clicks. The overall clicks went up by 142 clicks as compared with the previous period. This indicates stronger engagement with the ads along with a huge increase in website traffic.
• Achieved an £18.18 cost per conversion: We were able to reduce the cost per conversion by £35.15. This enabled us to generate substantially more conversions at a lower acquisition cost.
• Reduced average CPC to £2.20: The average cost per click decreased by £1.40. The campaign attracted more clicks while paying less on average for each visit.
• Improved CTR to 6.2%: The campaign’s 6.2% CTR increased by 3.4 percentage points. This shows stronger ad engagement along with better alignment between the ads & users’ search intent.

Overall

The Google Ads campaign generated 44 conversions from 364 clicks while maintaining an £800 total spend for Pranava Ayurveda. This shows a significant improvement in conversion volume, CTR, CPC, and also the cost per conversion for the client.