We have a proven GBP SEO process for plumbers that brings in greater visibility for them in Google Maps and the local 3-pack. Here is how we execute our SEO for plumbing companies on Google Maps:
Step 1: Google Business Profile Audit
Conducting a complete GBP audit for your plumbing business is the first step that we focus on at RankingBySEO Inc. We analyze your existing local presence and see how your Google Business Profile ranks on Google Maps. We review your current online rankings, category configurations, competitor rankings, and the technical aspects. This audit helps reveal performance bottlenecks that may be causing you to rank lower on Google Maps. Along with the on-profile elements, we also check your NAP consistency as it affects your GBP’s visibility as well. After the analysis, we are ready to develop a comprehensive optimization plan for your Google Business Profile.
Step 2: Profile Claiming & Verification
If your plumbing business doesn’t have a Google Business Profile, we help you create it, claim it, and verify it with Google with our compliant processes. We help you secure official ownership of your Google Business Profile, which is essential to create the groundwork for optimization. Along with that, we also guide your plumbing business through the entire verification process so that it is primed for appearance in Google Maps. Once we have claimed your GBP, we start implementing the plumber Google Maps SEO for it.
Step 3: GBP SEO Strategy Development
To make sure that we stay precise throughout the implementation phase, we create a complete strategy that covers every aspect of the GBP SEO. We create a specialized GBP SEO plan for your plumbing business that matches your target audience, industry trends, and the competition that you have to beat. We conduct deep local keyword research around terms like “emergency plumber” or “residential plumbing services”. And not only that. We establish specific campaign milestones that enable us to stay on track as we optimize your Google Business Profile for better rankings on Google Maps.
Step 4: Google Business Profile Optimization
This is the step where we optimize your GBP by overhauling every element of it to maximize the relevance of your plumbing services in the local area. We write and optimize business descriptions and upload geotagged project photos. Our team lists your complete inventory of services alongside clear descriptions for every plumbing solution you provide. We also set up instant messaging features along with direct call-to-action buttons on your Google Business Profile. With comprehensive GBP SEO, we increase your likelihood of appearing in Google Maps for your target keywords.
Step 5: Compliance Check & GBP Recovery
Google may suspend your GBP on policy grounds if you violate any of the compliance guidelines of the platform. Even minor errors can trigger sudden suspensions that can cut off leads coming to your plumbing website overnight. To help you avoid suspensions, we audit your profile to make sure that it is in complete alignment with the best practices provided by Google. And if your Google Business Profile is facing a suspension, we help you recover it by sending formal appeals and reconsideration requests to Google, fixing the compliance issues.
Step 6: Performance Monitoring & Reporting
After implementing Google Maps SEO service for plumbing businesses, our focus shifts to tracking the results. We continuously track the improvements in the Google Maps rankings for your business. Along with that, tracking your leads, phone calls, website clicks, and profile interactions is also important for us. We gather this data and use it to create comprehensive reports that we provide to our clients. Along with informing the clients about their GBP progress, the reports enable us to improve our optimization processes as well. We keep optimizing your GBP to help your plumbing business rank at the top on Google Maps and then maintain that ranking.