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A non-profit organization relies heavily on the donation and charities from the outside parties. It’s important for such an organization to have a strong web presence in order to attract potential fundraising candidates and volunteers and generate potential leads that consist of people or organizations that would be interested in the cause.
Ranking By SEO India offers non-profit SEO services to non-profit organizations that want to achieve more qualified web traffic improved conversion rates, improve the brand visibility on the search engines. Two of us would work with each other in all your marketing efforts that includes newsletters, direct mail and advertising efforts into your non-profit SEO campaign.
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In order to achieve your agenda we would first complete a review of the history of your organization, the kind of works that it is involved in and the success that your website has achieved so far. To find the ways in which your target audience makes the searches, we need to do the keyword research and find the keywords and the keyword phrases that could be appropriately inserted into your web content. We would together sit down and find out the most relevant keywords that would generate the traffic towards the website. The next step is the on-page optimization by inserting the keywords into the web pages of the content and the meta tags of each page.
In order to support a well optimized non-profit website, it is very important to have a white hat link building campaign. The inbound links and the links that are developed help in the augmentation of the website in the search engines and also in increasing the brand awareness on the web. The foremost step that we take is that we do the link building audit.
This would give us a clear indication of the kind of back links that you have and the kind of back links that your competitors have which would help us in making the finest of link building strategies for you. One of the most important elements of the link building is the content marketing. The content like the articles, blogs, press releases etc. would help you in educating the customers about your organization and the kind of work that it does.
This is important because your clients would love to know about your work before having to do anything with you. They would love to know everything about the tenor of your organization. The Ranking By SEO India would help you in developing, writing and promoting you non profit seo campaign on the web.