Konark Silicone Technologies SEO Case Study

Challenges

Our team conducted a thorough review of the client’s website to identify key SEO deficiencies that needed to be fixed immediately. Our experts were able to pinpoint the exact issues that made the site rank below the top competitors on search engine results pages. Here is what we found:

• Weak Internal Linking: The relevant pages on the client’s website were not properly linked with one another to distribute the domain authority evenly across the website.
• Missing Metadata: The pages were missing SEO metadata, making it difficult for search engines to understand, index, and show the page to visitors against relevant queries. 
• Slow Loading Speed: The website was loading quite slowly on mobile devices. 
• Low Organic CTR: Although the site was getting traffic, visitors were not clicking through to it because of poor hooks and low-quality search results. 

RankingBySEO Inc. created a customized SEO plan for the client to help them rank higher than the competitors and get a bigger share of the online search results. Here is how we fixed critical issues and optimized the site for better rankings on search engine results pages:

• Proper Internal Linking: Added internal links on the site that connected relevant pages for easy flow of traffic from one spot to another while distributing the page authority at the same time. 
• Metadata Optimization: Added SEO-optimized metadata to the homepage along with every other page to enhance search engine comprehension. We added relevant keywords in the metadata to make it easier for Google to find our website and rank it against relevant search queries. 
• Loading Speed Improvement: Improved the loading speed of the website so that it works well on desktop web browsers along with mobile devices to offer a great user experience. 
• CTR Improvement: Came up with engaging title tags along with engaging meta descriptions to improve the CTR for the website. These basic yet effective optimizations resulted in higher rankings for the site and helped give the CTR for the site a major boost.     

The Results

We did SEO for Konark Silicone Technologies for almost 9 months in the time between Dec 2024 and Sep 2025. Our SEO campaign generated 8.92K clicks for the client, while the impressions went up to 268K. A 3.3% average CTR & an average position of 10.5 further show significant improvement from the time we started working on the campaign.

Clicks

• Started around 150 per week in mid-December, and they started growing steadily to about 550 by early May.
• A sharp spike to approximately 1050 clicks occurred in early June and then it dropped back to around 350.
• Clicks for the website went up through summer, and they reached a campaign-high of nearly 1350 per week by late July.
• After that, the clicks eased into a fluctuating range of 950 to 1150 for the months of August & September.

Impressions

• Began near 5K per week and rose gradually. The impressions reached approximately 15K by late June.
• Impressions kept climbing through July, and their peak was at around 37K per week in late July.
• There was a gradual decline afterward, and then the impressions settled into a stable range of roughly 28K to 30K through August and September.

Overall

A 3.3% average CTR and an average position of 10.5 stayed consistent for Konark toward the end of the SEO campaign we executed for the client.