Kanakkupillai’s Content Writing Services Case Study

Challenges

Kanakkupillai had great difficulty conveying their complex regulatory services to prospective clients through written content. Their current marketing materials were failing to make the complex tax laws, licensing steps, or registration steps easy for all small business owners and entrepreneurs to see the value in.

The firm also struggled to develop engaging content to set them apart in the highly competitive business consulting space. Their technical ability with respect to regulatory compliance was not turning into compelling marketing materials to source new clients who needed help navigating India’s complex business setup processes.

Solution

Ranking by SEO developed a multi-faceted content strategy about complex regulatory information and tailored materials for their clients. This resulted in pages-long, descriptive service details and informative guides and educational pieces around tax processes, licensing expectations, and business registration steps according to business type and size. 

The content strategy focused on addressing the common issues faced by entrepreneurs and business owners, making Kanakkupillai their trusted advisor to interpret regulatory matters. This included step-by-step plans, an  FAQ, and user-specific content that showed their understanding of backing the compliance of diverse business strands. 

Ranking by SEO also executed a multi-format content strategy, including website copy, blog pieces, downloadable resources, and email to clients for each type of content to build trust and credibility and showcase Kanakkupillai’s extensive experience, and potential new clients seeking sincere and trustworthy business consulting services.

The Results

After implementing professional content writing services, Kanakkupillai saw a 203% increase in qualified leads in the first nine months. The website became the go-to resource for business setup, with a significant increase in organic traffic of 167% and an increase in average session duration by 145%, as users engaged deeply with the long-form, rich experience content. 

The conversion rate from inquiry to client improved by 84% due to clearer articulation of their services and more engaging language that demonstrated their expertise. Their educational blog posts now have over 45,000 readers per month, elevating Kanakkupillai to a thought leader in the business consulting and regulatory compliance space.