Illumination Consulting PPC Case Study

Challenges

The client wanted faster lead generation, and their current PPC campaign was not living up to the expectations that they had. We conducted a thorough review of the campaign and found the following issues in it:

• Low CTR: The ad was reaching a lot of people, but they were not clicking through to learn more about the company. That’s why the click-through rate (CTR) was quite low for Illumination Consulting.  
• Poor ROAS: The return on ad spend was bad because the campaign was spending money without delivering the results the client had wanted from it. 
• Wrong Audience Targeting: The ads were not reaching the right people because of wrong targeting metrics. 
• Weak Ad Creatives: The ad creative along with the text was quite low-quality, and it didn’t convey the message properly to the viewers. 

Solution

RankingBySEO Inc. revamped the PPC campaign for Illumination Consulting while staying focused on tangible results. Our PPC strategy was highly precise, and we executed it efficiently to maximize ROI for the client.

• CTR Improvement: Tested strong hooks and headlines to inspire the desired action from the target audience. 
• ROAS Optimization: Optimized audiences, ad placement, and used different creatives to get as many people to engage with the ad as possible.
• Right Audience Targeting: Targeted audiences based on interests & behaviors to drive better quality leads to Illumination Consulting.  
• Fresh Ad Creative: Redesigned the creatives and rewrote the copy to drive engagement for the ad.   

The Results

Our PPC campaign for Illumination Consulting delivered measurable results for the company within a period of only 30 days. The campaign generated quality leads while keeping the acquisition costs under control.

• The campaign generated 12 leads from paid advertising, and the numbers show potential momentum toward the upside.
• With $600 in total ad spend, the campaign maintained an average cost per lead of $50. 
• The ads generated 38.7k  impressions, which gave Illumination Consulting visibility among its target audience during the campaign period.
• The campaign is now marked as Completed, with the results captured across lead generation along with ad spend & impressions.
• The combination of 12 leads, 38,745 impressions, and a $50 CPL demonstrates that the PPC strategy created a measurable channel for generating potential customer inquiries for the client.