Hubhopper SEO Case Study

Challenges

After analyzing their online presence in detail, we were able to identify the issues behind the low CTR and understand why their online presence did not align with the quality of services that they provide. 

• Weak Content: The content on the website was not properly written and optimized. And that’s why it was not ranking well, which was keeping the CTR quite low. 

• Lack of High-Quality Backlinks: Hubhopper did not have a strong backlinks profile to support its credibility, and that’s why competitors with stronger backlinks were ahead. 
• Low Organic Conversion: Lack of organic visibility meant that the website did not generate enough inquiries or interest, which was affecting the overall conversions.

Solution

Our team developed a comprehensive SEO roadmap that focused on the exact issues that were affecting results for Hubhopper. Our strategy was focused on improving content, compliance, and the optimization of on-site elements.

• Full SEO Audit: We analyzed the content to find gaps and opportunities that we could work on to ensure its complete optimization.
• On-Page SEO: Our experts optimized the user interface along with website content with the right keywords while adding a creative flair to it to increase the CTR.
• Content Optimization: Our content optimization centered around improving the CTR to ensure that whenever the brand appears on search results, it quickly grabs attention.
• Backlink Campaign: We built backlinks on high-authority websites, forums, and online directories to give the domain authority a huge boost.
• Conversion Rate Optimization: Through A/B testing, we identified the most effective UI elements along with content formats that could potentially bring better results.

The Results

After doing SEO for Hubhopper for over a 4-month period, the campaign increased the clicks to around 66K clicks, and the impressions went up to about 1.34M. Along with that, we were also able to generate an average CTR of 4.9%, and the average position of the site went up to 8.7 on SERPs.

• Impressions shot up from nearly zero to approximately 840K at peak. The website’s presence in search results increased, and it was able to reach a lot of audiences against the relevant search queries. 
• Clicks for Hubhopper grew in parallel, reaching approximately 23K at peak. This increase in the organic traffic for Hubhopper reflects their improvement in visibility, and the impact of has been compounding.
• A 4.9% average CTR was achieved after doing SEO, which solved the biggest problem that Hubhopper was facing at the moment. 
• An average position of 8.7 placed the site firmly on Page 1 of Google for its target keywords, showing a significant result and that too, within a short time of only 4 months.