GS-JJ SEO Case Study

Challenges

The clicks and impressions for GS-JJ were quite low, and the client had no idea how to fix this issue. We analyzed their entire SEO campaign and figured out the exact issues that were causing low clicks and impressions for GS-JJ. Here is what our research uncovered:

• Poor International SEO: The website was targeting multiple countries but without a clear SEO structure to help search engines understand the context.
• Webpage Indexing Errors: Some important pages were not getting indexed on Google, so the clicks went down because of it.
• Duplicate Content: Multiple pages on the site had almost the same content and it was creating confusion for search engines as to which one to rank at the top.
• Poor Search Intent Alignment: The website had quality content, but it didn’t align with the search intent of the customers. That is why the impressions didn’t convert into clicks for GS-JJ. 

Solution

RankingBySEO Inc. analyzes the SEO problems to create an impactful optimization plan of action that helped GS-JJ gain exceptional visibility on search engine results pages against relevant queries.  

• International SEO: Optimized country targeting and added language signals such as text cues, HTML attributes, and technical markers to tell Google what language a webpage is written in & which geographic or linguistic audience it targets.
• Webpage Indexing Fixing: Identified and fixed indexing barriers to ensure that the webpages become easily discoverable by Google. 
• Duplicate Content Resolution: Consolidated pages with similar content & rewrote content for certain pages to fix content duplication problems. This made search engines understand the context of each individual webpage and rank it accordingly on search engine result pages. 
• Search Intent Alignment: Targeted the right keywords and created unique content pieces that aligned with the intent of each keyword. Rewrote the content around the intent to help improve engagement along with CTR.

The Results

After doing SEO for GS-JJ for about 5 weeks, our campaign generated 55K clicks for the client, and the site’s overall impressions went up to 620K. An average CTR of 8.9% and an average position of 9.9 show a positive trend in terms of search engine visibility for the client.

• Impressions rose from around 10K per day to a peak of nearly 38K per day. This shows a significant expansion in search visibility for the client, considering the time period for the SEO campaign.
• Daily clicks grew from approximately 600 to a peak of around 1.9k. This reflects a solid increase in traffic which was driven by improvements in the rankings for the client. 
• An average CTR of 8.9% suggests highly relevant targeting, with users consistently engaging at a rate well above typical benchmarks.
• An average position of 9.9 kept results firmly within striking distance of Page 1. The metrics show further potential toward the upside for clicks, impressions, as well as rankings for GS-JJ.