Groomie Club SEO Case Study

Challenges

Our experts reviewed the SEO campaign for Groomie Club in detail to uncover the reasons why it wasn’t ranking well on Google. The impressions & clicks for the site were also not great. With a deep dive into the SEO for Groomie Club, we figured out the following SEO issues:

• Incorrect Canonical Tags: The canonical tags on the Groomie Club website were pointing to irrelevant pages and some of them were even incorrect. 
• Slow Content Loading: Hero images on the website were too big in terms of size. This was reducing the loading speed of the rest of the content on the website, which was important for customers looking to buy.
• Missing Alt Text on Images: Important product images on the website had no alt text on them. For the images that did have it, the text wasn’t descriptive or SEO-optimized at all. 
• Robots.txt Misconfiguration: The robots.txt file was blocking search engine crawlers from accessing valuable pages on the site. They were not getting indexed and ranked on Google.

Solution

After we had identified the SEO issues for Groomie Club, the next step for us was to solve them as quickly as possible to improve ranking for the site. And that is exactly what our team did with a tailored SEO plan. 

• Accurate Canonical Tags: Fixed the canonical tags on the website by making them point to the pages that the client wanted Google to index and display in the search results. The canonical structure followed SEO best practices for greater visibility on search engine result pages. 
• Content Loading Speed Enhancement: Optimized the hero images on the website and compressed their size without losing quality. This made the images load faster, and customers were able to see the rest of the content on the site more efficiently.
• Alt Text on Images: Added descriptive alt text to the images on the site while also adding target keywords to it to enhance the potential for greater visibility. This elevated the contextual relevance of the images, aligning them completely with the topic on the page.   
• Robots.txt Configuration: Unblocked access to valuable pages by configuring the robots.txt file. We corrected the directives on the robots.txt so that search engines could properly crawl and index the important pages on the Groomie Club site.  

The Results

The comprehensive SEO campaign we executed for Groomie delivered measurable improvements in clicks, impressions, along with the CTR, and average position for the client. Here are the highlights of the SEO campaign:

• Expanded organic visibility: The website recorded 1.02 million Google Search impressions overall. This shows that the SEO strategy helped increase the website’s visibility against relevant search queries on Google.
• Generated 75.9K organic clicks: This staggering number shows that the target audience was actively discovering the website and clicking through to learn more. 
• Maintained a 7.4% average CTR: The website achieved a 7.4% average click-through rate. This indicates that a strong proportion of searchers chose the website when it appeared in search results.
• Average position of 8.6: The website maintained an average Google Search position of 8.6, and this shows its positive visibility around the first page of search results.
• Delivered sustained SEO growth: The above chart shows recurring increases in clicks & impressions in the months from May to August. These results indicate that our SEO campaign was able to generate sustained search visibility for the client.

To sum it up, our SEO campaign helped strengthen the site’s organic search presence with 75.9K clicks from 1.02 million impressions. An average CTR of 7.4% CTR & an average position of 8.6 further show the exceptional results we have been able to bring for our client.