Ranking By SEO grows leads for roofing businesses faster with strategic PPC campaigns that we run on platforms of your choice, i.e., Google, Meta, LinkedIn, and more. Here is a brief review of our PPC process for roofers:
Step 1: Goal Setting & Budgeting
Firstly, we establish clear metrics, including cost-per-lead (CPL) and total number of monthly calls. Our team of PPC specialists align your daily spend with local search volume, so that you never get to waste your ad budget on clicks that’re less likely to convert.
Step 2: Detailed Keyword Research
Now it’s time to separate the intent. We divide the keywords that we have found through our detailed keyword research. We categorize them into emergency phrases to tailor our electrician PPC ad campaign to target urgent electrical service demands. Additionally, we filter out irrelevant searches to prevent you from wasting your valuable ad budget.
Step 3: Campaign & Ad Group Setup
Then we lock ads down to your exact service radius and ZIP codes. Through our PPC ad campaigns, we help you target based on specific demographics and geographic factors. Our dedicated PPC experts set up conversion tracking to keep a record of the number of phone calls and form submissions before we launch the ad campaign.
Step 4: High-Converting Ad Copy
We have an expert team of PPC ad copy writers who write multiple headlines and descriptions to identify the strategies performing best for your electrical business. Through our PPC ads, we highlight clear response times, licensing, and local trust factors to drive maximum engagement.
Step 5: Landing Page Optimisation
Our electrician PPC services involve landing page optimization. We ensure that our landing page headlines exactly match the exact search ad clicked by the user. Additionally, we implement click-to-call buttons and quick contact forms in the PPC ad, to help the ad viewers directly book a service or contact your electrical business through the ad itself.
Step 6: Testing & Ongoing Management
Last but not least, our PPC ad services are not only about launching the ad campaign. We have a team to regularly monitor your electrician pay-per-click campaign performance on a weekly or monthly basis. We also adjust bids to reduce your cost-per-click. Our team also tests new PPC ad variations and refine their keywords to improve your return PPC ROI.