Designer Chandeliers PPC Case Study

Challenges

Generating was the biggest challenge for Designer Chandeliers as their existing PPC campaign was failing to meet the objectives of the client. We investigated the PPC while focusing on finding the issues that were causing the campaign to underperform. This is what we found:

• Poor Lead Quality: The leads to the website were not their ideal customers. They were mostly irrelevant who had no interest in the products that the client provided. This was resulting in a lot of unnecessary ad spend for the client. 
• Low Engagement on Ads: People were finding the ad online. But the engagement was quite low due to low-quality creatives that weren’t inspiring any kind of interaction from the prospects.
• High Cost Per Lead: The client was spending too much for each lead with little to no results. This was because of poor targeting along with low-quality creatives that were simply not engaging enough for the audience. 

Solution

RankingBySEO Inc. stepped in for Designer Chandelier and developed a customized PPC plan that delivered tangible results in a much shorter amount of time and with precise ad spend. 

• High-Quality Lead Generation: We optimized the PPC targeting for the client to help them reach as many high-intent leads as possible. The client was able to get in front of audiences who were actively interested in buying the Chandeliers. 
• Engagement Improvement: Our experts tested different ad creatives to find the ones that delivered the best engagement for the company. We doubled down on the creatives that worked and refined them even more, resulting in greater levels of engagement.
• Low Cost Per Lead: We improved the ad targeting to ensure that it reaches the right audience. This approach along with better ad creatives enhanced ads impact, resulting in lower costs per lead for the client. 

The Results

We executed the PPC campaign for Designer Chandeliers for 30 days and brought significant results for the brand in terms of lead generation. 

• Our PPC ads campaign resulted in 25 leads for the client who were of high quality and showed direct interest in buying the products the client offered. 
• $1.3k was spent on ads in total at an average cost of $55 per lead. This gave the client a clear performance benchmark while improving acquisition efficiency.
• Impressions reached 61.8k which was reassuring for the client as it gave their brand a substantial visibility boost across online platforms.
• Through PPC, we were able to create a powerful channel for consistent lead generation for Designer Chandeliers.
• After completion of the campaign, we finalized the report with the results that we provided to the client.