Here is a 6-step roadmap we follow to deliver our local SEO services for cleaning company clients:
Step 1: Deep-Dive Audit & Competitive Mapping
Firstly, we analyse your current online presence and reverse-engineer your top local market competitors’ winning strategies. Our team meticulously performs a complete audit of your current local search engine rankings and finds high-value commercial and residential cleaning keywords.
Step 2: Google Business Profile Domination
At Ranking By SEO, we provide tailored GBP optimisation services for our clients. We completely revamp your cleaning brand’s GBP presence to help you secure a top position in the coveted local Map Pack, where your local prospects can easily find your business. From category selection to Google post updates, we handle everything and more.
Step 3: Hyper-Local Page Expansion
Then we develop dedicated and high-converting location pages for your website. Through these pages, you can target every location your cleaning business serves. We include geo-targeted and localised content in these pages and integrate schema markup to help you capture high-intent search traffic from homeowners and commercial clients.
Step 4: Review & Trust Engineering
After our hyper-local page expansion, we implement automated systems to drive more local reviews effortlessly. Our built-in systems send automated requests to your local customers to share their 5-star reviews on Google. After generating these reviews, we promote them across your website and other online platforms to build customer trust for your cleaning company.
Step 5: Conversion Rate Optimization (CRO)
Our local SEO services for cleaning company are incomplete without effective and strategic conversion rate optimisation. Getting local traffic for your website is just half the battle! After that, our local SEO experts turn these website visitors into scheduled bookings by strategically utilising CTA buttons, streamlined booking forms, and click-to-call functionalities.
Step 6: Transparent ROI Tracking & Scaling
Lastly, we skip the vanity metrics and track the numbers that truly matter to your cleaning brand. From new cleaning job bookings and incoming phone calls to overall revenue growth, we track everything and more as part of our local SEO services for cleaning company. Our transparent dashboards will help you see exactly how our local SEO campaigns are performing for your cleaning brand.