The process we follow for search engine optimization services in Charlotte is completely white-hat, transparent, and backed by years of experience. Here is how your SEO goes when you hire us:
1. Website Audit
We conduct an audit of your site’s current SEO to figure out the technical SEO, on-page SEO, and off-page SEO issues it has that need to be fixed first. We analyze everything, including the content, backlinks, metadata, security, and mobile performance, among other factors. The audit allows us to prepare a robust SEO plan that prioritizes everything as per the needs of your website.
2. Market & Competition Analysis
The second step is to understand your market and the kind of competition that you have in your niche in Charlotte. We look at the SEO trends that work in your market. Our team also reviews the SEO of your competitors to figure out how aggressive we need to be in order to outdo them. This research helps us in developing a stronger SEO strategy that helps you compete effectively for top spots on search engine results pages.
3. Finding the Right Keywords
We use advanced keyword research tools along with manual research tactics to find the best possible keywords that you can target on your site. The keywords are selected based on your market and the search intent of the audience you serve. We focus on low-hanging fruit first so that your site may start gaining traction right away.
4. Industry-Specific SEO Strategy
Our team uses the data to create an organized SEO plan that is specific to your brand. The plan outlines every step in the right priority order, including on-page SEO, technical SEO, content creation, backlinks, and more. Throughout the strategy development phase, our focus stays on maximizing your conversions to streamline your brand’s growth.
5. SEO Execution
We implement on-page SEO, technical SEO, backlinks, and CRO for your site in this step. The SEO execution follows a step-by-step approach that we’ve defined in the strategy development phases. Our team ensures that your site looks great, works well, has high-quality content, and has no technical issues on it. The entire implementation process follows a structured approach that you can easily follow through our regular performance reports.
6. SEO Performance Reporting
Throughout the SEO campaign, we keep tracking its performance and report the progress to our clients. We track KPIs like organic traffic and keyword ranking improvement that we have brought in for your Charlotte-based business. The reports help us see what we can do better, while also informing you about every SEO step we have taken and its results for your brand.