Century Type Print Local SEO Case Study

Industry: Printing

Platform: WordPress

Business Type: B2C

Services Provided: Local SEO

About

Century Type Print is a Florida-based printing business serving the Jacksonville area. The client had trouble in attracting leads organically from the local region, and their current SEO strategy was not delivering the desired results. Their search visibility was getting worse while their competitors were consistently outperforming them in the local search results.

Challenges

The company’s existing local SEO strategy had a lot of shortcomings that needed to be addressed. With a thorough review, we were able to identify the exact optimization issues that had caused the site to underperform in terms of its visibility against relevant queries in the local search results.

GBP SEO Issues: The Google Business Profile for Century Type Print was not properly optimized in terms of business information, category selection, and the content on it.
Lack of Positive Reviews: The brand didn’t have a solid review footprint to give search engines confidence about ranking the site higher in search engines.
Missing Location Pages: The location-specific webpages were missing from the website.
Low-Quality Content: The existing content was not well-written or properly optimized to rank well on search engine result pages.

Solution

RankingBySEO Inc. used the challenges we had identified as the basis to create a powerful local SEO plan for the client to uplift their visibility on search engine result pages. Here is how we executed the local SEO:

GBP SEO: Optimized the Google Business Profile for Century Type Print from scratch. Added the right categories, NAP details, visual elements, and service descriptions to build a solid presence online.
Positive Reviews Gathering: Encouraged happy customers to provide their positive reviews for your printing service. We published the feedback on the website, GBP, along with other independent review websites.
Location Pages: Created location-specific pages for the client with localized content. The idea behind these pages is to engage local audiences with content that resonates with them.
High-Quality Content: Revamped the existing content and added fresh content to the website to maintain relevance for the client’s website. The content was value-driven, AI search-friendly, and SEO optimized with the right keywords to rank higher in modern search results.

The Results

After executing local SEO for the client for a period of 3 months, the campaign boosted clicks to around 8.73K while the impressions for the site rose to 346K. The site had an average CTR of 2.5% average and its standard position against the relevant keywords jumped to 11.3, while showing clear potential for further upside.

Impressions grew from approximately 8K to a peak of 21K per week for the client. This is close to a 3x increase in search visibility over the course of the local SEO campaign that we executed.
Clicks grew from approximately 190 to a peak of 460 per week. This is more than double since the start of the campaign, and this visibility gain translated directly into stronger traffic for the client.
Growth was steady & consistent week over week, and there were no significant dips or reversals throughout the period.
A modest pullback occurred in the campaign’s final week. This is when both metrics eased slightly from their peak, but they were still well above the starting levels.
A 2.5% average CTR and an average position of 11.3 held stable throughout.