BRIKK SEO Case Study

Challenges

We did a comprehensive analysis of the SEO strategy of BRIKK to understand how they were approaching the process. After a close investigation, we were able to uncover the following issues in their campaign:

• XML Sitemap Issues: The sitemap for BRIKK was not properly set up. It had outdated URLs along with broken & irrelevant links. This was making it difficult for search engines to discover the most important pages published on your site and prioritize them for crawling and indexing.
• No Position Zero Optimization: The content on the most important pages on the client’s website was not optimized to appear in position zero on Google. It was not primed to show on featured snippets as well as Google AI overviews. 
• Poor EEAT Signals: BRIKK had low-quality content that did not contain EEAT signals. Google was not finding the content to be authoritative enough for it to rank at the top on the search engine results pages. 
• 404 Errors: The customers were having a bad user experience because of 404 errors on deleted pages. Since there was not a proper redirect setup, the customers were having a hard time finding the content they were looking for on the site. 

Solution

After diagnosing the most important SEO issues for BRIKK, we created a customized plan to fix them for the client. Here is how we did it: 

• XML Sitemap Fixing: We audited the sitemap of BRIKK to identify the pages that were on it that were unnecessary. We removed the unwanted pages to fix indexing issues. This ensures that only relevant pages get displayed on the XML sitemap, resulting in better crawling and indexing of the important pages on the website.
• Position Zero Optimization: We optimize the content on the website by targeting questions like what, why, and how and answering them precisely. We kept the content brief and used proper formatting that increased the likelihood of the content appearing at position zero on Google.
• EEAT Signals: We optimized the content on the BRIKK website by adding EEAT signals to it, such as insights from subject matter experts, accurate case studies, and citations from reliable data sources. We maintained complete editorial & business transparency to increase trust for the client’s brand in the eyes of Google.
• 404 Error Fixing: We added strategic redirects on the site for links that were resulting in 404 errors. This enabled customers to be seamlessly directed toward the right sources on your site, creating a seamless experience for them.

The Results

Our SEO campaign for BRIKK brought in exceptional results in terms of clicks, impressions, CTR, and the average position for this website. Here are the highlights:

• 46K organic clicks: The SEO campaign helped increase the clicks to around 46K from organic search. This shows substantial growth for the client’s website as compared with the results before the campaign.
• 748K impressions: BRIKK’s impressions from Google went up to a staggering 748K. 
• 6.1% CTR: A 6.1% average CTR for BRIKK shows that a huge volume of the organic impressions was converting into clicks for the website. 
• Better Ranking on SERP: The client’s website was able to rank at position 9.3 consistently. This shows that the overall visibility of the website got a major boost as a result of our comprehensive SEO campaign. 
• Growth Momentum: The monthly trend in the chart given above shows a clear increase in both clicks & impressions, especially from August onward. Also, there is a clear upward trend visible in the image in terms of the overall growth for BRIKK.

Overall

With 46K organic clicks and 748K impressions generated, the SEO campaign for BRIKK was able to provide incredible value to our client. Their site has a 6.1% average CTR, and the site’s ranking went up to 9.3.