Bridge Road Body Works’ Local SEO Case Study

Client: Bridge Road Body Works

URL:https://www.bridgeroadbodyworks.com.au/

Services Provided: Local SEO Services

Business Type: Business to Customer

Headquarters: Richmond, Victoria

Client Industry: Automobile

About

Bridge Road Body Works has been a pillar of car repair and insurance services since 1975. Started by Sam Cusmano in Richmond, Victoria, the business expanded with the help of his son, Paul Cusmano to become an all-around car solution. Today, it offers everything from car repair, towing, bumper repair, insurance claim support, car paint protection and more.

When We Started

Ranking By SEO used a thorough online strategy particularly customized to Bridge Road Body Works’ auto service provision. What we did:

We made a detailed study of their online visibility and potential for local searches.
A local SEO strategy was designed targeting their specific Google My Business listing
We used strategic keywords for car repair, tow truck, bumper repair, and insurance claim help.
Technical website optimization was undertaken to improve performance like ensuring mobile-friendliness, upgrading site speed, and more.
We developed landing pages based on their services and explained their full scope of automotive services.
We crafted informative blog articles on car maintenance, repair manuals, and information on insurance claim procedures.

The Results

It took only 5 months for Bridge Road Body Works to witness a dramatic change in their online presence. Where organic search traffic grew by 320%, a notable increase in local service queries and website conversions was also noticed.

The business ranked in the top three for primary local car service search terms such as “car repair,” “towing service,” and “insurance claim help.” Website activity grew by 250% while the number of online appointment bookings rose strikingly.

Local customer acquisition grew by 275% for their focused digital marketing efforts and enhanced search engine visibility. Bridge Road Body Works, therefore, evolved from a local name to a highly visible auto service provider.