Six Ways How User-generated Content Can Fuel Your Content Marketing Campaign

User-generated content is highly-effective in content marketing. I’m not exaggerating this, but merely stating a true fact. According to a study by Bazaarvoice and the Center for Generational Kinetics, 51% Millennials trust more on user-generated content (UGC) from strangers than their friends and family members to buy something. What’s more, 84% millennials accept that UGC…

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