Do you have a major announcement or some information you think is newsworthy?

Maybe it’s an announcement of a new product or service launched by your company, or a recent award won by your firm, or changes in the management board of your company, press release is a great way to announce news to the public without breaking your bank account.

What Exactly is a Press release?

A press release gets your news to the general public. It is a simple, short, prepared statement geared toward the press that typically follows a straight and prescribed template: a boilerplate, contact information, body, title and sub-title.

The reason why so many individuals and corporate bodies, find it hard to get published on top press release sites is because, they think that writing a press release involves following a prescribed template. It’s much more than that.

Press release sites are flooded daily with hundreds of press release—what will set yours apart?

An engaging, crisp, and clear write up that engages the reader and piques your audience’s curiosity.

How To Write A Clear And Crisp Press Release


You Need A Good Title, And Sub-title

When writing a press release, focus and spend more of your time writing a compelling title, and attention grabbing sub-title. Use keywords that will intrigue your audience.

Don’t write your press release like every other person out there. Distinguish yourself. Use bold language, and a clear call to action. Don’t beat around the bush. Go straight to the point.

Be relevant and timely. And most importantly, spend a good amount of time, crafting a good title.

If you’re not so good at writing attention grabbing titles, you can hire a professional press release writer.


The first paragraph of your press release should be the main story.  Strive for clarity. Carefully chip in the who, what, when, where, and why template.

Arrange your body in an interesting and logical manner. Watch your grammar.

Proof-read, and include salient points.


What is a boilerplate?

It’s standard information about your company, awards, and achievements. Include these in your press release. Be professional about the way you go about it.

Keep it concrete—it’s your firm’s main facts. Use the boilerplate to distinguish your company from others. Highlight its mission.

Include Your Company’s Contact Information…. Very Important

Finally, include your name, and company’s contact information such as a mailing address, phone number, and email address.

Tip: End your press release with ### or END. Very important

Lalit Sharma

Lalit Sharma

Lalit Sharma Is The Founder, CEO & Managing Director Of Ranking By SEO. He Has Been Working In SEO Industry Since 2005. He Can Be Seen Contributing To SEMrush, Social Media Today, And Entrepreneur Etc...

Related Posts

  • 10 Tips To Boost Your Writing Skills

    Whenever it’s about writing a blog post or any other piece of content, every writer or marketer wants to be sure that their write-ups are to-the-point and flawless.  With content writing and marketing building up as one of the main marketing aptitudes on your resume, understanding how to hold a […]

  • Top Blogging Mistakes You Should Not Make in 2019 to Boost Conversions

    Blogging mistakes are common. As a blogger, you would also have made or are still making few blogging mistakes in 2019 that might be stopping your content to get a good search engine rank. Well, do you know that more than 2 million blogs are written each day, and 47% […]

  • Six Ways How User-generated Content Can Fuel Your Content Marketing Campaign

    User-generated content is highly-effective in content marketing. I’m not exaggerating this, but merely stating a true fact. According to a study by Bazaarvoice and the Center for Generational Kinetics, 51% Millennials trust more on user-generated content (UGC) from strangers than their friends and family members to buy something. What’s more, […]

  • Google’s Featured Snippet: How to Write Content That Features

    This brief guide talks about what Google’s Featured Snippet is, and how you can create content that will stand a chance of getting featured. Have you ever heard #0 position on Google search results? Though you might not have heard about it, you must have seen search results ranking on […]

Leave a comment

Your email address will not be published. Required fields are marked *

four × 3 =

Popular Posts

Explore By Category

Recent Posts