Have you ever had the feeling that you’re in a social media slump?

Are you experiencing a slump in engagement and social sharing on social media? If you answered YES, then this will be the most important content you’ll read today.

Social media is paradise; it’s an exciting place to live in. It gives one the opportunity to rub minds with likeminded individuals and paves way for juicy and profitable business opportunities.

Social media is a great branding tool and weapon to build your online portfolio.

Whether you’ve been on social media for years, or you’re just starting out, there’re times that you feel like you’re not making an impact; there’re times you feel your message or likes have not increased, infact, there will be occasions when you just feel like: ‘’Huh! after all my efforts today, I couldn’t get a single LIKE on my post and I’ve over 500 Facebook fans’’.

Social media is not a game of numbers; it’s about ENGAGEMENT and VALUE.

If you lack engagement, or have the feeling that your business is in a social media slump,  here’re 3 ways to increase engagement

Develop a Strategy

A great way to increase engagement and pump your presence on Facebook, Twitter, and Google+ is to develop and implement a social media strategy.

By taking your time to research, plan, and measure your results, you’ll be able to figure out a way to improve your social presence and not waste time and money.

Pro tip: having the right strategy in place is essential.

Here’s today’s lesson: if you notice that you’re not making progress (this applies to both online and offline business owners), in any of your endeavors, sit down, think, plan, research, and develop a powerful strategy.

Update Your Profiles

Let me ask you a simple question, and I want an honest reply: when was the last time you updated your profile photo, cover photo or BIO?

When exactly was the last time you updated your social media profiles.

If you want active followers on social media, then update your profile! It’s that simple!

Profile Photo

When was the last time you shared a picture on Facebook?

Infect, when was the last time you changed or updated your profile picture on Facebook?

Photos are ‘’picture communicators’’. They reflect our personality.

Cover Photo: the cover photo is another unique way to brand your business. You can hire a web or graphic designer to help you with a solid cover photo.

Be Consistent… It Matters

Maybe you’ve updated your social media profiles, developed a strategy and performed a social media audit and still need help, then you need to take up your ‘’garment of consistency’’.

You cannot share a couple of posts and links and expect people to tweet or like. No.

It doesn’t happen that way. You’ve to stick to your guts. You need to be consistent.

When running campaign on social media, don’t stop being active after the campaign is over. Keep sharing pictures. Ask questions, hold surveys, and give freebies.

Do things that’d increase the level of enthusiasm among your followers.

Your Turn!

Did I miss anything? Do you’ve any tip or suggestion to add?

Let me know your thoughts in the comments section.

Lalit Sharma

Lalit Sharma

Lalit Sharma is the Founder & CEO of Ranking By SEO. He has been working in SEO industry since 2005. He can be seen contributing to SEMrush, Social Media Today, and Entrepreneur etc...

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2 Comments

  1. Amazing post! Social media is paradise; it’s an exciting place to live in. It gives one the opportunity to rub minds with likeminded individuals and paves way for juicy and profitable business opportunities.

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